Covid-19 The impact on Asian business and outlook for the future
 
Oct 26, 2020
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In Asia, the whole business landscape has been dramatically redefined by the economic effect of COVID-19. Few, if any, economies escaped unaffected by the pandemic. But, in a region so closely linked to China and the epicentre of the outbreak, business owners and operators were among the first to confront the challenges of life under lockdown.

Western nations arguably had the benefit of time to see how their respective economies could be affected. In Asia, however, policies were made and decisions taken with no reference point to shape the thinking. As such, Asian businesses had to adapt quickly. Where hopes had been high amid the backdrop of economic growth, there are now fears for what comes next.

The impact of the pandemic on Asian economies

In the first instance, COVID-19 had far-reaching public health implications for business owners and their employees. From an economic perspective, however, the World Bank says the impact is triple-pronged: the actual pandemic, the impact of lockdown restrictions and what is next on the horizon as a global recession looms – if, indeed, it hasn’t already started to take root.

As the pandemic ebbs and flows in its spread in individual countries, global markets are seeing considerable volatility. From stock indices to foreign currency exchange, traders are seeking to make sense of what national restrictions mean. Even within Asia itself, the impact of COVID-19 – and future prospects – are not consistent and risks an uneven playing field for businesses.

What does the future hold for Asian businesses?

Part of the reason for this difference in fortunes owes much to the speed at which countries are able to exit lockdown. China and Vietnam, for example, adopted a much more robust in dealing with the outbreak. And, as such, the International Monetary Fund expects China to report 1.9% growth this year. In south-east Asia, meanwhile, it is Vietnam with the brightest prospects.

In contrast, countries such as the Philippines are grappling with painful economic contractions – thought to be as much as 8.2% in 2020. It is due to the slow exit from lockdown in part. But it also owes much to the nation’s dependence on global tourism. And that is another key factor to consider. In the absence of overseas visitors, many tourist industries are now turning inwards.

The path to economy recovery heading into 2021

The road to recovery may seem long for Asian businesses. But the predictions are encouraging. For emerging and developing Asia, the World Bank is projecting growth of 8% in 2021 – that is two-and-a-half percentage points above actual growth figures for 2019. Of course, there will be some nations for whom this growth only covers the losses incurred this year.

Any step in the right direction, however, is to be welcomed.

Optimism might be in limited supply in the short-term. Research from Facebook, however, does show some level of confidence among small- and medium-sized enterprises in Asia. Almost half of all regional SMEs feel upbeat about the future – especially those in countries where, in actual fact, economic contraction has been the harshest.

There are, of course, challenges still for Asian businesses to face. From a drop-off in demand to cashflow concerns, the ability to bounce back from COVID-19 is going to depend on some fairly pressing external factors. The most significant of these is the relaxation or removal of lockdown restrictions – but there will also be pressure on governments to support of those who need it.

 
 
Technology exports drive growth for Taiwan
 
Aug 07, 2020
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Despite the ongoing COVID-19 pandemic causing havoc all over the world, some countries, sectors and economies have done better than other due to the inherent nature of their businesses. While sectors like travel, retail, entertainment, food and beverages and so on have been hit hard as people cannot step out of their homes and spend money, other sectors have done extremely well as demand rises. Healthcare is obviously one such sector, with masks and sanitizers becoming essential commodities, while online services have seen booming demand. Streaming sites such as Netflix, for example, have seen their subscriber base increase by huge margins over the last few months as more and more people look for entertainment options, while gaming has also become very popular.

Thus, in addition, while online services have become popular, the devices and infrastructure which allow those services to be accessed have also seen their demand increase. Internet providers have been reporting record bandwidth usage, while mobile companies are also seeing their data loads spike, especially in countries like India where the majority of people access the internet through their phones. In fact, YouTube had announced that it would be restricting the quality of videos on mobile phones to 480p to control bandwidth and network usage, due to the surge in usage over this time period.

We have also seen laptop and computer sales increase, as more and more people need to work from home, and also to satisfy needs to play new casino online for example. This is a two-fold effect, where the closure of casinos has meant that people have needed laptops or PCs to log onto online casino websites which can offer live casino games. Thus, both the online casino industry and laptop manufacturers will have seen a spike in demand.

This has had an impact on many countries and sectors, with Taiwan being one of them. It has been reported that the Taiwanese economy likely grew by 1.7% over the last quarter, with technology exports driving a large part of this growth. ANZ, one of the leading banks in Australia and New Zealand, has stated that this export growth was a prime driver of the country’s economic performance, and that the government is also focusing its investment efforts in this sector. This performance means that Taiwan is dealing with the economic effects of the pandemic in much better shape than other surrounding countries. Additionally, the ongoing tech disputes between the USA and China could lead to further opportunities for Taiwanese tech companies, as they are already part of the Asian supply chain, and have a leading position in technology.

It has been interesting to note how Taiwanese exports have been more resilient to the ongoing pandemic than those of South Korea, which is a comparable leader in the tech space. Taiwan’s exports increased by 0.5% over the first half of the year, making it the only Asian country to log positive export growth during this period. Tech exports were the largest contributor, growing by almost 16% while non-tech exports increased by a little over 14%.

Investment was the leading contributor to economic performance over the quarter, with gross fixed capital formation (GFCF) adding 1.4%. It is expected that the economy will grow by 1.6% over the year, with investment contributing over 1% to this. The recovery in the semiconductor sector, as well as the continued rollout of 5G networks globally, have benefited Taiwan, as this will boost demand for these products and services and keep it buoyant throughout the rest of the year as well.

 
 
CHINESE INVESTORS ARE STILL WILLING TO INVEST IN THAILAND
 
Jun 18, 2020
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The willingness among Chinese investors to invest in the housing market of Thailand has shown no signs of abating despite the global economic slowdown due to the onset of the coronavirus pandemic. Chinese tourists love Thailand, and more and more turn into investors in putting their money on Thai residential properties in the current scenario.

The largest investors in the real estate market

Apart from pristine and unspoiled beaches, Thailand also has low prices and quality health facilities. These features, coupled with the availability of a conducive atmosphere for investment in the real estate market segment of Thailand has always attracted the attention of Chinese investors.

The country offers a 10-year visa program for seniors, making it an attractive destination to own a home after retirement. For Chinese students, it is one of the most attractive study destinations wherein they perceive the best chances to acquire their college education.

When all these factors are added up, it accounts for the reason for the growing willingness among investors to invest in the residential properties in some selective cities in Thailand, including its capital city.

While the housing market of Thailand attracts the people of all nationalities alike, it attracts Chinese investors even more. One can gauge this from the fact that the investments from China in Thailand are primarily concentrated in the real estate sector.

COVID 19 slowed down the investment

The sudden appearance of the novel coronavirus pandemic has taken the world by storm. It emerged in Wuhan in early January and reached almost all countries across the globe in just a couple of months. Due to it, the governments of most countries have imposed a lockdown as a measure to deter its spread in communities, and impacts are important on the real estate market.

As the world grapples with the challenge to develop a vaccine for the infectious disease, experts predict an inevitable recession due to a disruption in the supply chain. Also, they do not write off the possibility of an economic depression.

Fortunately for Chinese investors, though, China has shaken off the worst part of the pandemic and is returning to normal life slowly and steadily. Experts predict that things are likely to slow down in China due to the global effect on experts but the negative impact of the pandemic will be lesser on the Chinese economy than the other economies around the world.

This accounts for the reason for the growing interest of Chinese investors in Thai properties despite the slowdown due to the COVID-19 crisis.

Why Chinese still want to invest in properties

The keen interest of Chinese investors in the housing properties in Thailand does not come across as any surprise. By and large, it is due to some specific reasons. According to Juwai.com, a portal dedicated to real estate dealings in China, Thailand has been the most popular destination for buying homes in the eye of Chinese investors.

In 2019, the majority of Chinese investors enquired about the housing properties in Thailand than that of Japan and other nations. Also, Chinese investors seemed to have overlooked the report stating a slowdown in the economy of Thailand.

Interestingly, “the majority of inquiries were for single-room apartments in the popular cities in Thailand such as Bangkok, Koh Samui, Phuket, Chiang Mai, and Pattaya”, reports Samui Exclusive, a real estate agent located in Koh Samui.

One of the primary reasons for this surging interest is due to the cheaper cost of the housing market in Thailand in comparison to the other nations. Though some strict local laws prohibit investors from buying a piece of property on their name, the cheaper cost of living suffices for it.

Contrary to the perception that the current COVID-19 pandemic would evoke a lukewarm response in the housing market of Thailand, especially from China, it is the other way around. While the data from Juwai.com are affirmative, Chinese investors look forward to the response of the Government of Thailand and the dynamics of its housing market to make their next move.

 
 
IS HONG KONG STILL THE BEST PLACE TO START A BUSINESS IN ASIA?
 
Apr 18, 2020
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Hong Kong is a land of opportunities to start the business or to get more exposure in the region. To develop their business in Asia, many western brands will first open a branch in Hong Kong because the international city has plenty of advantages. Thanks to its proximity with China, the largest B2C market and “factory” in the world, the fast development of technology, the friendly tax and business environment and the rich historical heritage, Hong Kong is generally the first step for brands who are looking to develop their visibility in Asia.

A friendly-business environment

Despites the recent troubles, Hong Kong remains one of the first destinations for entrepreneurs when it comes to open a business in Asia thanks to a friendly-business environment and a dynamic eCommerce sector. Indeed, recent surveys from Statista show that the expected annual growth rate of eCommerce would reach 8.1% and that the user penetration is expected to hit 75.7% in 2023.

There are various reasons that could explain these positive trends besides the fact that the political situation faces challenges at the moment.

  • The simple and low tax regime allows businesses to lower the operating cost. Hong Kong works on a two-tier tax rate: 8.25% on assessable profits up to $2 000 000 and 16.5% on any part of assessable profits over $2,000,000.
  • The tariff-free port with a free trade and investment policy attracts startups and the proximity to Mainland China and other Asian countries gives Hong Kong a distinct position to operate as a trading territory. In recent decades, China plays the role of a world’s factory, representing 14% of the world’s total exports and of course, China is the world’s largest exporter of manufactured goods.
  • Hongkongers are highly connected and Hong Kong remains the world’s freest economy in 2019 according to the recent survey from the Heritage Foundation which creates a favorable environment to do business in the region.

    Hong Kong have advantages for entrepreneur despites the fact that other South Asian countries like Singapore are pushing to be the main business place in Asia thanks to programs like Smart Nation launched by the government. Hong Kong however, is developing its trade relationships with Mainland China, especially since the Chinese government fosters the Belt and Road Initiative as well as the Greater Bay Area development.

    E-shops are easier to build

    If the market is growing and that incorporating a company in Hong Kong takes only a few days, building an eCommerce platform is easier than before and allow entrepreneur to be able to sell in a fast way since technology simplifies and reduces the complexity.

    Some website builders such as Wordpress, Wix or Shopify can provide all-in-one services with an affordable price. They can help a website newbie to create a professional-look website for the business without acquiring all new knowledge like programming and designing.

    Such platforms are user-friendly and include the main basic features to start selling online:

  • Domain name and hosting plans.
  • Email addresses with your own domain.
  • Theme that can be customized.
  • Create a shop easily for desktop and mobile.
  • Cart management and fraud analysis features.

    Website builders like Shopify usually have video tutorials to guide you through to build your shop even though you’re totally new in this industry. The objective is to be able to launch a platform in a few clicks without having to develop it from scratch and in case you need more resources and features, add-ons and plugins are available to create a more functionable websites to fit for your business needs.

    Engage your audience through digital marketing

    Apart from the traditional ways of advertising promotional channels, digital marketing offers plenty of possibilities for entrepreneurs.

    Thanks to big data, marketers are able to better understand their audiences and to push ads at the right time, to the right persons, and emailing, Search Engine Marketing (SEM) and retargeting are particularly greats tools to do so. Search Engine Optimization (SEO) services will, however, be better to drive traffic and leads on a long-run by making sure that the pages can easily be scanned by search engines and that they contain the right keywords.

    In Hong Kong, Social Media and KOL are among the main strategies to develop a brand, especially for products that target the Millennials and it’s important to know what are the main social platforms to address the right message to the right audience.

    Hiring a celebrity can be high budget-consuming and many brands are now going for micro-influencers to work on product placement and hashtag to increase their exposure. While that kind of strategy is trending, be sure to closely analyze the profile of the influencers you would like to work with as data can be faked on social networks and KPIs like the “reach” (number of followers, engagement rate), the “engagement” (number of clicks, likes, reactions, shares, comments) and the “sales” are the ones you should focus on.

    Both Facebook and Instagram are popular in Hong Kong and the “shop” function is a great way to place a small amount of budget to advertise your products to get your first sales but don’t forget to promote your e-shop on WhatsApp. Many of the potential customers are relying on enquiring directly from the app and the company just released a feature that allows brand to better promote a catalog to their potential customers.

    Launching a new business from scratch is not easy but there are still opportunities in the region. Technology makes things easier and website builders solve barriers that prevented individuals to become entrepreneurs.

    What are you waiting for to start your new career path?

  •  
     
    How To Modernize Your Company
     
    Nov 21, 2019
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    Modernizing your brand can help you find success in many different ways. When you are able to stay current and embrace the latest trends and technology, you can streamline the business operation, reduce costs, free up time for your staff, and even improve the quality of the prod-uct/service that you provide. Times can quickly change, which makes it challenging for business owners to stay current, and this can see you fall behind the competition. This is why you need to find ways to modernize your brand so that you can stay ahead, compete at a high level and take your brand forward. With that in mind, here are a few ways to modernize your company:

    Cloud Computing

    Cloud computing is smart because it can help your company in several ways. First, it can make it easier for staff to collaborate and work remotely (a growing trend), but it can also help to re-duce your operating costs and provide a secure space to back up documents, among other benefits.

    Automation

    It is now possible to automate all kinds of different business tasks, and embracing this could have a huge impact on your brand. Automation can speed up business processes, reduce errors, free up time for employees to focus on other areas, and reduce stress. Automation is one of the best ways to modernize your company because it can have such a big impact on the daily op-eration, yet it is an area where many business owners are hesitant, as the technology is still rela-tively new.

    Cybersecurity

    It is unfortunate, but perhaps the most important way to currently modernize is to upgrade cy-bersecurity. Cybercrime is a growing problem that affects businesses in all industries of all sizes, and there are dangerous new threats constantly being developed. Upgrading your cybersecuri-ty is crucial for protecting your company and customers, but in addition to having the latest products in place, you must also create a cybersecurity policy for your staff, and educate your-self and your team on how to use devices safely.

    Web Hosting

    It is also essential that you have a website that is fast, responsive and secure. This means that you need to be using a reliable web hosting company like Krystal.uk, which can help to convert more visitors into customers and give you peace of mind knowing that your website is perform-ing to a high standard each day.

    Modernize the Office Environment

    Having a modern office environment can help staff to carry out their roles more effectively and improve morale. This will include having an open plan office, using ergonomic furniture and equipment, maximizing natural light, having lots of plant life, and having spaces where staff can easily collaborate together. It is also important to have a suitable break room where staff can go to relax and recharge their batteries.

    Modernizing your business is an important process to go through for staying ahead of the competition. These are a few of the most effective ways that you can currently modernize, but it is important to stay aware of the latest trends and technologies related to your industry, too.

     
     
    Liu Quingdong Has Made A Meaningful Impact On The Retail Sector Through His Innovation Commitment At JD.com
     
    Sep 03, 2019
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    In 1998, legendary Chinese entrepreneur Liu Quingdong founded the company that he has become synonymous with. This company, known as JD.com, experienced tremendous growth over its evolution as a company. What began as a store in the traditional brick and mortar style has evolved into the leading e-commerce retailer in the Chinese market. Under the guidance of Liu Quingdong, JD.com has also become the leader in innovation in the Chinese retail sector and one of the foremost leaders in this area globally. The humble business that Richard Liu began in 1998 is now one of the members of the prestigious Fortune Global 500. Beyond being China's biggest retail operation, JD is also the company that brings in the largest amount of online revenue in the market as well. Commitment to innovation has been a huge factor in this massive growth and success as well as the JD commitment to impressive levels of customer service that Richard Liu demands.

    Richard was born in the town of Suquian which is located in the Jiangsu Province. His family was hard-working but of modest means. Richard excelled in his education and desired to attend college. In the end, he was able to do so with some critical support from the members of his village that wanted to see he provided with the opportunity to attend college. Richard attended China's Renmin University where he undertook a course of study in the Sociology major. After completing this course, Richard Liu went on to earn his EMBA Degree at the Business School at China Europe International.

    The youth of Richard Liu was a time where China was experiencing some major changes. These changes included a massive restructuring of the economy that led to a lot of new opportunities for entrepreneurship. Richard was impressed by these changes and he was also inspired to make his mark. He founded a brick and mortar store, that eventually became JD.com, in 1998. It was in 2003 that an event occurred that would cause Richard to shift to focus at JD in a manner that would set the future course for the firm. This event was the SARS epidemic that terrorized China. This event had the effect of shutting down storefronts across the entirety of the country and causing businesses to grind to a halt. The citizens of China also stay indoors which added to the effect of business slowing to a crawl. Richard saw an opportunity and started to shift his business model to the online sphere. This was a formative change that helped to push JD.com to the next level. Since that time, Richard has fully committed to operating in the online sphere and has guided JD to a status of being one of the world's preeminent innovators in online sales and supply chains.

    This impressive innovation campaign that JD has embarked on under the leadership of Liu Quingdong has had to effect of giving the firm the biggest and most sophisticated infrastructure network for the fulfilment of orders that any e-commerce firm has globally. The system of infrastructure parks that are run by JD is some of the most technological and automated facilities in the world of order fulfilment. One of the biggest projects that Richard and his team of supply chain experts are working on now is to continue to expand so that the JD supply chain becomes fully connected to the entire world. The goal is to make it possible to provide any product and brand to any consumer that wants it on a global basis. This is consistent with the kind of innovative work that Richard has demonstrated throughout his career.

     
     
    China's Manufacturing Industry Experiences a Slowdown
     
    Aug 21, 2019
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    China’s once seemingly relentless industrial explosion is slowly diminishing. The Financial Times reported that in 2018, the country’s growth was at its slowest annual rate in almost three decades. Imports are down, jobs in the manufacturing sector are dropping, and trade dispute with the U.S. are further motivating uncertainty.

    This year, Apple announced that slowing sales in Asia meant that the tech giant won't be able to meet sales expectations. Sharp falls in global stock markets ensued. When U.S. carmakers were hit with tariff disputes, they issued warnings in unison with a string of other companies, including Baidu, Jaguar, and Fiat Chrysler, among others.

    While China’s current economic growth of 6.5% is still considered breakneck pace compared to any first world nations, it’s still a far cry from what it was for the past 20 odd years. It’s disconcerting news, but experts say that GDP growth will bottom out at around 6.1%, suggesting that the situation won’t deteriorate much further.

    Why Things are Slowing Down

    There are a number of factors that are pushing the world’s go-to assembly line nowhere but down - at least for now. Wage increases are a major reason. Coupled with the explosion of automated manufacturing processes, Chinese industrial firms are becoming a less desirable asset for investors.

    China wants to move up the value chain, which means blue-collar manufacturing needs to be lower down in the hierarchy. With the decline of the Producer Price Index, Chinese manufacturers are losing their influence when it comes to pricing power. This results in inventory liquidation as Made in China products sell in lower numbers.

    That said, China is still the only viable option for companies who want to get their products on assembly lines. Popular processes such as sheet metal fabrication and laser cutting services cannot be paid for elsewhere.

    And there are still many sheet metal fabricators in China that prove to be the best solution for entrepreneurs who want an affordable and reliable way to enter the industry.

    If you happen to be one of those, the Rapid Direct website explains the sheet metal fabrication process and it's custom sheet metal fabricating services. This is suitable for countless applications, from the production of small device and large testing equipment chassis to device panel enclosures to brackets for industrial applications and much more. Rapid Direct offers a number of services, including sheet metal fabrication and a laser cutting service.

    Global Implications

    Another thing to note is that China’s downwards-facing growth trajectory is becoming problematic for a number of other countries. As large and resourceful as it is, China still relies on other nations to import a variety of essential materials for its astronomical manufacturing needs.

    In fact, 21% of China’s entire inventory is composed of industrial commodities like iron ore from Brazil and copper from Chile. China becomes interested in these commodities not only when price points are low, but also when growth outlooks are promising and lending conditions are ideal. Of course, this isn’t exactly the case right now.

    The problem lies in the fact that China’s banks aren’t willing to alleviate the issue. At the moment, lending rates aren’t being cut aggressively enough to facilitate the necessary borrowing of money required to carry the cost of declining inventories and push manufacturers to keep sourcing overseas commodities.

    From a logical standpoint, it doesn’t seem to make sense, but uncertainty is likely to blame. China’s banks probably can’t determine whether their borrowers will be able to make back a sufficient profit on their raw material purchases to avoid defaulting on loans.

    Why it Matters

    It’s not only Chilean copper and Brazilian iron companies that are suffering; nor is it just China. It’s the entire global economy, of which China holds position number two in terms of size. What’s happening now would have mattered less at the turn of the century, when China accounted for only 7% of global economic activity.

    Today, that figure is set to be over double, at 19%. China’s industries are also closely integrated with global supply chains. This means that its economy is large enough to determine the global price of countless products. Around 50% of every piece of coal, copper, steel, and cement goes straight to China.

    China is also responsible for a third of the world’s rice output and half for pork. Amidst uncertain economic times, China isn’t buying, which means the price of these commodities will fall. This disorderly decline pales in comparison to what any other country can do in terms of creating a major drag in the world’s economy.

    But again, it’s worth noting that the current decline isn’t set in stone. Economists are looking at it more as a fall from the incredibly high levels that it was at in the last couple of decades, not one that will continue until it reaches zero.

    Conclusion

    Nobody is assuming that China’s economy will fall off a precipice. Only time will tell just how far it’ll go before things balance out, but this isn’t necessarily the end.

     
     
    Deals and Coupons: New Way to Boost up the Sales of Your Business
     
    May 25, 2019
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    Historically, people were unaware of the world but as the trade begins, the entire world became accessible. Today a person can trade anywhere, in any sector around the globe. This has benefitted numerous people to flourish and expand their trade worldwide. But Globalisation has its own unique features. It is the one which brought in the global competition. Now every company has to tackle this task of luring the customers. Providing various deals, coupons, and several other offers is a part of attracting customers toward them. Many e-commerce portals are offering deals on a transaction like PayTm Recharge Offers and other.

    Coupons and deal offers are now becoming very popular and almost every company is providing it. Whether you are shopping online or by personally visiting a store, a customer is mostly attracted toward the one offering the best products with attractive offers and deals. There offers and deals have their own science. Offers and deal designers make the deals in a way so that the customer has to visit them again to avail that offer. Providing cash back offers and shopping coupons is one of them. When you offer customer cash back, he is attracted toward the deal unaware of the fact that this cash back can only be redeemed in that particular portal only. Similarly, when a company provides its customers with a shopping coupon, those attractive coupons will only work on those respective shops or portals only. This is a psychological strategy to lure the customer and to increase the footfall and hits on their shops and online portals respectively.

    Every company has an extreme desire to expand their business and to gain huge profits. Only potential customers can fulfill this desire of shopping portals and e-commerce websites. The deals and couponing help in providing huge growth rate to the company. Several market research has shown that the shopping portal or an e-commerce website gets huge hits and traffic who are offering various deals and offers. Couponing is the key to profit. Couponing brings in new customers and happy customers become the available point of advertisement for the other new customers. This creates a huge customer base of that the very company. The huge customer base will result in huge profits. Another important point is the competition in the market. There are various online and e-commerce portals available for customers today. Online trade is gradually becoming popular among the old aged too and this will bring an all-new segment of customers. Now various companies are targeting this segment of the population. The aged have been marginalized from this online portals for a very long time but and everybody is possessing smartphones, customers are becoming smart too. They are performing their odd tasks online. Paying telephone, electricity, gas and water bills online by e-commerce portals and shopping for themselves or for gifting to their loved ones is becoming common. The aged people are very concerned about their money and most of them are scared of shopping online. They are potential customers. Offering deals and coupons relevant to them will lure them toward online trade and transactions.

    Mobility of services is another important feature that is neglected by many online portals. India is growing but still, there is a number of people who do not have access to personal computers or laptops. But most of them own a mobile phone with internet connection in it. Cab provider companies like Ola and Uber have their dedicated mobile applications which help the customer in booking rides from anywhere. Online shopping and e-commerce portal like PayTm and Amazon to have their own mobile application which a customer can use to avail the services. In the absence of these, a customer will not be in a position to enjoy the services. Again, the selling of the product is pricing based. Deals and coupons act as a catalyst that increases its sales. But the deals and coupons must be relevant to the customers and not segment centric. A segment based coupons and deals can only be enjoyed by a limited number of people but a general deal is for all. Deals and offers are a way to reach to the customer and enhancing businesses and thus increasing profits.

     
     
    What to Consider Before Taking Your Business Global
     
    Mar 25, 2019
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    If your business is a success in your home country, it’s natural to be curious about the possibility of taking this success to the next level with global expansion. Companies which manage to do so open a whole new world of possibilities for their business’ potential, but not every business has what it takes. Business decisions are always fraught with risk and complex issues, but international expansion is a unique undertaking that you should not walk into blindly. Before you take the leap, here are some potential challenges you should consider before making the final decision to go global.

    1. Is There a Market for Your Product?

    It’s a simple one but a big one, is there an audience for your product or service? Trying to move your business into a country where there is no demand for your product could be a catastrophic waste of money and time. It’s not enough to think your product is needed; you need to do your research and base your business decisions on facts and data. On the other hand, if there is a demand, is it already being met by other companies? Make sure you can offer something unique and if you can avoid saturated markets.

    2. Are There Cultural Differences or Language Barriers?

    What language is spoken in your chosen country? If you don’t have the ability to communicate this could be a big stumbling block. You have the option to learn some key elements of the language, or you may need to hire a translator or bilingual member of staff. Another option is outsourcing customer service to somewhere which can communicate with your new customers. Learning the language or at least the basics will mean that you can build stronger relationships with new clients and/or distributors. Obviously, there will also be differences in currency and trade processes to get to grips with.

    In addition to language barriers, you need to consider the potential for cultural differences. Your new customers and business partners may be used to conducting business in a different way. In some countries, business transactions are very simple and straightforward while others expect a degree of ‘small talk’ or socializing as part of the business relationship. You don’t want to offend simply by being unaware of any business traditions or customs that may be important to others. For example, it is customary in China to bring a gift to a business meeting. The gift will be refused by the recipient several times before being accepted.

    3. Do You Understand Legal Regulations and Tax Codes?

    There will be new business regulations and tax codes as well as trading standards to meet. You may have to set up a foreign business bank account to deal with your transactions as foreign banks may be reluctant to deal with a U.S based account. Packaging requirements will also differ from country to country, and you may need to translate the wording into the country’s native language and possibly several others.

    4. What’s the Local Competition?

    If there is already a product or service like yours in the new country, you need to work out your USP. Why would local people choose to buy from a foreign manufacturer a domestic one? Is your product of a better quality or offering benefits that others do not? It may be that being a US manufacturer would be an advantage, but you’ll certainly need to win their trust. If possible, you should travel to the country and visit attend some relevant trade shows.

    5. Consider Online Ecommerce

    A potential way to sell products globally is with an international ecommerce platform. These enable you to trade with the same efficiency as you do in your home market as well as providing you with insight into all elements of the sales process. A multi-channel ecommerce platform will help you to tailor your sales approach for different languages, currencies and even seasonal trends.

    6. How Will You Arrange Shipping and Distribution?

    The efficiency of your shipping and distribution is crucial to global expansion. You may want to partner up with a company in the county as they will have experience in the nuances and processes involved. This may also help potential customers to have more faith in your brand. Logistics is a complex subject even in your home country, so before taking the decision to go internationa, you should consider finding some further training or even a degree in relevant business disciplines. For example, you can study for an MS in supply chain management online which includes modules on global shipping and leadership.

    7. Do Your Need to Rebrand?

    Will your new customers respond to your brand and product ideas, or have they been designed with your home customers in mind? It may be worth doing some rebranding which is largely consistent with what you have but incorporates elements which are more appealing to the new market. What is humorous in your country may be offensive in another and vice-versa. The sourcing of materials may be important here as you could significantly improve your margins and the reliability of the supply chain by using local suppliers and supporting the local economy.

    8. Have You Done Your Due Diligence?

    If possible, you should always visit the country you intend to sell your product in. This will enable you to see first-hand how your business may fit in with the culture and existing market. You’ll also be able to do some research into your potential competitors and how they market their products. Do as much research and analysis as you can, consider all the worst-case scenarios and how you would tackle them if they happened.
    Should You Expand Your Business Internationally?

    Despite all these considerations and hurdles, expanding your business internationally is still an exciting time. Finding new markets is a great way to extend the sales life of your products and helps to protect your business from unpredictable demand cycles and seasonal shifts. If you take a pragmatic and realistic approach based on a foundation of evidence (not assumption) that your business has the potential to succeed internationally, it could be the best thing you ever do.

    Photo by Dan Gold on Unsplash

     
     
    How to Keep Your Business Safe
     
    Feb 26, 2019
    Category:

    The safety of your business is just as important as its growth. For this reason, as an entrepreneur or business owner, it’s your duty to keep yourself safe. You may be wondering how this is achievable, and the answer is to be meticulous and pay attention to the things that could negatively affect your business. It can be so easy to be distracted by day to day business operations that you forget to do so. On that note, you’re going to see how you can keep your business safe in the following article.

    Get Insurance

    A simple solution to business safety is getting the right insurance. There are several types that would help protect your business from unforeseen circumstances. In case you need a few ideas, find them below.

    Professional Indemnity: One type of insurance that your business needs is professional indemnity insurance. What this can do is cover your business against negligence claims that happen as a result of harm caused because of mistakes or a failure to perform. You should note that it isn’t a one-size-fits-all policy and it varies from industry to industry.

    Employers Liability: If you have employees, then another type of insurance you should be getting is employers liability insurance. This type of insurance covers employees if they happen to fall ill or are injured while working at your company. It’s important that you display your insurance in a place that it can be seen by employees as well or you could be fined.

    Office Insurance Policy: Whether you’re renting a property, or you have purchased a space for your business to operate out of, an office insurance policy is a must. This is because, in the case of a fire, storm, or theft, it covers any loss of income you may end up experiencing.

    Vet Your Clients

    In order to keep your business safe, it is so crucial that you vet the people that you do business with. You’ve probably heard the saying that not all business is good business, so take that seriously and be sure anyone you offer services to isn’t going to do more damage than good to your company. Look out for blacklisted businesses or politically exposed persons as they could cost your business both money and your reputation.

    Manage Your Assets

    If your business happens to have any assets, it’s a good idea to manage risks to your assets. You can do so by keeping a record of all of them and doing a regular check. You also want to restrict access to them and put contingency plans in place just in case of any unforeseen circumstances. By doing this, you should be able to manage any risk and make profitable decisions.

    Running a safe business is important for both you and your clients. You want to be sure that one wrong move doesn’t result in everything that you’ve worked so hard to build to be destroyed. By following some of the suggestions above, you should find you lower the risk of your business being harmed.