This is packaging's "ideas show" and is strongly focused on what is new, creative and innovative in packaging. Visitors include all of the key players in the packaging process:
The “visionaries” – marketers and product strategists whose job it is to make their products stand out.
The “budget holders” – MDs, CMOs, brand guardians and owners who take major investment decisions.
The “experts” – packaging designers and materials engineers who turn bright ideas into reality.
The “technicians” – packaging technologists, engineers, operations and project managers who buy, operate and maintain the equipment in the manufacturing process.
PACKAGING INNOVATIONS Barcelona is colocated with:
- LABELLING INNOVATIONS Barcelona 2012
- PACKTECH 2012