4 Areas Of Business Where Communication Matters
Jan 10, 2018

The word communication gets thrown around a lot in business, but it isn’t always put into practice. It makes a huge difference in how smooth or rocky your company operates on a regular basis. It becomes quite obvious to everyone involved when there’s a miscommunication occurring.

That’s why it’s important to take a good look at what areas of business communication plays the biggest role, so you can make changes on your end. Focusing on these main categories will help you better succeed. Keep in mind that communication skills can always be improved when carefully attended to and made a priority.

Business Plan & Strategy

You need to use your communication skills when you’re writing and reviewing a business plan and strategy. There’s a lot of time and effort that goes into this project, so it only makes sense you’d want to do it right the first time. It also does you no good if you write the business plan and then no one understands it clearly. Get rid of the fluff: You should always be as concise as possible and remove any filler language (Forbes). You have to not only be able to record it on paper, but also verbally describe it to other important people.

Project Initiatives

One way to grow your company is to launch an online store. It allows for increased visibility for your business. With investment in search engine optimization and online promotion, an online shop becomes more accessible to customers searching for your products. This isn’t a project you’d want to tackle alone. You’d want to hire a company like Eventige to help you design and develop it to get the most ideal outcome. With a team dedicated to customizing your look and feel, your online store will make your brand and product shine like never before. It’s not enough to hire them and be hands off. You’ll need to be clear about what you’re picturing, so they can help you achieve the best results.

With your Employees

Your employees aren’t going to do what you want them to unless you can make it clear what you want out of them. You need to be able to hold conversations with each other, explain directions and give feedback. Your business will suffer if you’re not getting your message across. It should be professional, to the point and not leave a lot of questions up in the air when the conversation is done. It’s important you hire people who have strong communication skills, so you’re not always running into issues.

With your Customers

Your customers matter the most and how you communicate with them can make or break a sale. It’s important to be consistent, clear and provide enough information that doesn’t leave them hanging. Be aware of how you’re talking on the phone to a client and what information you’re posting on your website. Ask for feedback, so you know if your business is effectively communicating with consumers and clients.

Always keep communication at the forefront of your mind when interacting with business colleagues or clients. Keep current with your skills by participating in professional development courses. Never be afraid to ask more questions or check if your message is being heard correctly.