4 Tips For Improving Your Company’s Online Presence
May 24, 2018

As a business, improving your online presence is an absolute necessity nowadays. Not only is it the first point of contact for a lot of people, but additionally a hub for almost everything you do and are. And while being great at online marketing might sound complicated, with the right steps, it doesn’t have to be as bad as you might imagine. Here’s how:

Reassess Your Brand

Although it’s not always the most fun thing to hear, reassessing your brand might be necessary if you want to improve your online presences. After all, while online can be one of the best places to gain from the amount you invest, having a solid brand to back your outreach is going to be crucial. Realistically, your brand should represent a set of morals or ideals, because as noted by Zimmer Communications, 64 percent of consumers say that shared values are the main reason they did business with a brand. And if you don’t feel like your brand can compete against the best, then it might be time to reassess.

With branding, the hardest part is being able to objectively look at what you’ve created and how others might perceive it. For example, most people could say that Google’s use of a mix of vibrant colors in their logo could signify the wide range of accuracy you’ll receive digging into your curiosities with their search engine. Try to exemplify items like that with your logo, giving you the best shot at attracting people. From there, it’s all about your accessory elements, such as the tagline and aesthetic kit to influence your brand.

Get More Active On Social

Once you’ve got a good grasp on who your brand should be, the next step is getting active on social to represent. With social media, the balance is largely part science, as well as part storytelling in getting more people engaged with your brand. Which, while that might sound high minded, it’s also one of the more genuine ways of bringing about a social media strategy that’s more consistent and streamlined.

The core of your social media presence is going to boil down to your voice, as well as your engagement. For the former, the name of the game is taking what personality you’ve developed with your brand and showcasing it consistently in a broader audience; while this might sound tricky, with a little getting used to, will become easier with time. Furthermore, when it comes to engagement this is a mix of both posting and commenting, as much as it is utilizing certain social media hacks to reach a broader audience; for example, as noted by Sprout Social, Instagram posts with hashtags receive 12.6 percent more engagement than those that don’t. Taking the time to implement strategies like this will not only improve your company’s online presence but give you the chance to truly build a community that will stick with you for a long time.

Don’t Forget About Content

Another important piece to consider with your marketing mix is the type of content you’re producing, as well as how that’s attracting people. While this doesn’t necessarily imply you have to be a thought leader in your industry, it does mean that you need to provide entertaining, concise content that others can understand. Even if that sounds like a breeze, it can be a much more challenging endeavor than you might imagine, especially if you haven’t been producing work on a consistent basis, which is a requirement if you’re looking to thrive.

With content, the goal is production on a consistent basis. Although it’s common stress to spend a lot of time writing thought-provoking contributions to your industry, that’s not always necessary. In fact, as noted by the Content Marketing Institute, the median time people spend on articles is 37 seconds, which goes to show that producing more content rather than hoping one goes viral is a much more efficient strategy. Look at what your strengths are in producing posts and try to work from there, giving yourself the best shot at reaching more engagement.

Email Is Still Effective

Finally, while a lot of us hate receiving mass emails, they’re still one of the most effective forms of advertising. According to Constant Contact, for every dollar you spend on email marketing, $38 is seen in return, which goes to show that the ROI on this can be much more efficient than you might have imagined. And if you’ve never compiled a campaign like this, it’s become pretty simple.

With email marketing, utilizing programs like SendGrid or MailChimp is going to be one of the more profitable routes to go. Not only do these programs help with the design templates but additionally tracking how successful your campaigns were. Go through a few of these and try to determine which one will be the most intuitive for you, as the goal here is to find something you can contribute to monthly. Try to send something that you would want to read weekly or so, making it informative or so captivating of a sale that people have to pay attention.

What are you most excited about in improving your company’s online presence? Comment with your answers below!