AIME on Trajectory for Another Award-winning Show in 2020
Dec 11, 2019

Latest performance figures reveal commitment to diversity and positive ROIs

12 December 2019 --( ASIA TODAY )-- Asia Pacific Incentives and Meetings Event (AIME), the leading meetings and conventions event in the region, has unveiled its latest performance update, showcasing more diversity in business for hosted buyers and exhibitors attending in 2020.

Following the success of 2019, with AIME awarded Best Trade Show* of the year, hosted buyers are setting their sights on the upcoming event, with return on investment for 2020 top of mind.

Latest figures reveal 48 per cent of hosted buyers attending have more than 20 events that need business fulfilled for the year ahead, with 45 per cent confirmed to have annual event budgets of over $1 million. A further 22 per cent have confirmed they have annual budgets of $2.5 million.

“The hosted buyers confirmation numbers are tremendously positive to date – so much so that 2020 will see 78 per cent of hosted buyers confirmed having not attended in 2019, and 55 percent having never attended AIME before. We are shaping to be bigger and better than ever, with more opportunities for meaningful connections and ultimately larger returns on investment,” said Matt Pearce, CEO, Talk2 Media & Events.

Exhibitors from all over the world are also flocking to meet with quality buyers from the region – with over 300 exhibitors already confirmed and 40 per cent originating from outside of Australia.

Showcasing in 2020, India Tourism has endorsed the event’s refreshed format, with Ghanshyam Dass Bairwa, Director of MICE, saying, “We are excited to be a part of AIME’s reimagined event, and looking forward to meeting and connecting with buyers from all over the world. Delegates can expect to be delighted and surprised with what’s new on show – from our finest architectural heritage to our spectacular event landscapes – you’ll wonder why you haven’t booked sooner.”

Other new exhibitors include Singapore’s Tourism Bureau, Marina Bay Sands and Fairmont Hotels, Sri Lanka Convention Bureau, Hilton Worldwide and China’s East Star Management and Marvel Tours.

AIME is the first event to kick-off the Business Events calendar year and is running on 17–19 February 2020 at the Melbourne Convention and Exhibition Centre.

With only three months to go, AIME 2020 visitor and National Buyer Program registrations are open. For more details or register to attend, visit

To watch AIME’s latest teaser video, head to AIME’s Vimeo or YouTube channel. To follow AIME’s journey on social media, visit Facebook, Twitter, Instagram and LinkedIn.

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