Automechanika Ho Chi Minh City 2022 ramps up business exchange and engagement
 
Mar 29, 2022
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With Vietnam’s plan to reopen the borders coming into fruition, Automechanika Ho Chi Minh City will be one of the country’s first large-scale automotive trade fairs this year. As anticipation grows for the show’s return to the Saigon Exhibition and Convention Center (SECC) from 29 June to 1 July 2022, the organisers will plan an array of onsite fringe events and continue releasing valuable online content. The objective is to immerse the community and maintain market momentum for the local and international automotive industry.

Following a lift of travel restrictions to vaccinated travellers in February, the Government continues to make Vietnam more accessible by resuming international flights to and from global destinations from 15 March 2022 onwards[1]. While the Vietnamese Government advocates for local manufacturing and electric vehicle development, the opening up will allow greater access to resources in Vietnam and, therefore, stimulate international trade and business. Strong opportunities that stem from the country’s automotive industry include the aftermarket, which could see a compound annual growth rate (CAGR) of 8.4 percent between 2020 and 2025[2].

On top of this, companies like Vinfast also highlight an internal desire from players hoping to become key contenders on the international market. In fact, the company recently unveiled five EV models for the European and US markets. Taking a big leap forward, the ambitious group will become an entirely electric vehicle company by the end of 2022[3].

“We are excited to return to Vietnam’s automotive aftermarket with Automechanika Ho Chi Minh City. This year, the fair introduces more far-reaching business services that connect local and global auto players before, during and after the physical show. On top of the face-to-face interactions we offer at the fairground, participants can boost their business networks through our pre-show online networking activities. These diverse channels expect to enhance exhibiting results and experiences at the physical show. We look forward to welcoming back our industry friends this June,” commented Ms Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Ltd.

To date, a lineup of exhibitors from 15 countries and regions like China, Germany, Japan, Korea, Malaysia, Singapore, Taiwan and Vietnam have confirmed participation at the 2022 edition of the fair. With the aim to facilitate broader ties between local and overseas markets ahead of the fair, Automechanika Ho Chi Minh City continues to actively connect players using online activities that add further value to the physical show.

To illustrate, the show’s Play it! Channel VN on YouTube aims to inspire social engagement and help auto players expand their business circles. In the first three months since launching, the channel’s creative video content has already accumulated over 1,000 subscribers exceeding 100,000 views from a local and global audience.

For business-driven content, the Auto Fancier series looks into the latest trends across specific areas of the auto industry. Renowned industry insiders and professionals continue to come together for in-depth discussions on topics such as collision repair and diagnostics as well as maintenance. Also, in the collaborative series, Newbie on the road, manufacturers demonstrate the correct use of auto parts to minimise wear and tear, offer guidance about seeking maintenance advice and share tips to enhance the driving experience.

Meanwhile, Chit-Chat Vietnam and Vietnamese Life delve into language and culture. The goal is to support overseas automotive players understanding domestic values, building trust and establishing closer relationships with local business partners.

In addition, the Match Up team has arranged more than 1,900 appointments for exhibitors since its launch less than a year ago. The year-round business matching programme has invited buyers from across 50 countries and regions worldwide and has won much positive feedback amongst participants:

• 90 percent of buyers recognise that the online meetings are better than expected;
• 90 percent of buyers agree that the arrangements were excellent;
• All buyers are willing to participate in more online meetings through Match Up; and,
• All buyers would recommend Match Up to colleagues, industry friends and others.

At the same time, detailed preparations are underway for the fair’s onsite conferences, seminars, training sessions, workshops and entertainment. More details will be revealed in the show’s next announcement.

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Press contact
Margaret Lee
+852 2230 9262
margaret.lee@hongkong.messefrankfurt.com