Best Design winners revealed — Golden Pin Design Award 2017 Grand Ceremony
Dec 10, 2017

Thursday, December 7th, 2017 - Taipei, Taiwan - Tonight, the Best Design winners were announced at the Golden Pin Design Award 2017 Grand Ceremony, in the spec-tacular Eslite Spectrum Performance Hall, inside Taipei’s historic Songshan Cultural & Creative Park. The 2017 Grand Ceremony featured immersive, interactive art installations by Bito. The iconic Golden Pin trophy was reimagined as a kinetic sculpture at the entrance to the theatre, spinning on a fixed axis.

Keng-Ming Liu, Director of Bito (Taiwan’s leading motion design studio), returned as Ceremony Director for a second year. His vision for the 2017 Grand Ceremony, “Hui” (Convergence), places Taiwan at the meeting point of designers from all over the world; connecting designers with the huaren community. The premiere of Bito's Golden Pin Design Award 2017 Opening Film stunned the audience at the ceremony with its abstract, evocative visuals, and deeply affec-tive soundscape. The motion design studio has built a reputation for shattering paradigms in filmmaking, and this was no exception.

Taiwanese television celebrity, Mickey Huang (黃子佼) returned to host the Grand Ceremony for a second year, having hosted the Golden Horse, Golden Bell, and Golden Melody Awards. His humor and personality took centerstage at the ceremony, and he modeled clothes from this year’s costume sponsor — Wisdom. Taiwanese motion visual art group, Tripper showcased a live 3D laser projection performance during the ceremony’s halftime interlude. Two video DJs simultaneously projected live images and audio based on the concept “sketch”, resulting in moments of harmony and conflict.

Golden Pin Design Award 2017 Best Design winners
In total, there are 23 Best Design winners in this year’s Golden Pin Design Award — 16 from Taiwan, 3 from Japan, 2 from China, 1 from Hong Kong, and 1 from Germany. The Product design category yielded 10 Best Design winners, 1 from Packaging design, 7 from Visual Communication design, and 5 from Spatial design.

Jury Chair — Kazuo Tanaka laid out his impression of this year’s entries at the final selection in October. He thinks the Golden Pin Design Award, in its 37th year, is attracting very diverse entries. He advocates the value of creativity and concept over aesthetics and beauty. “The overall performance of this year’s entrants is very good,” says Tanaka. “Many projects have innovative ideas that are relative to the issues in people’s everyday life, and trends in design.”

* Project name (Entrant — Category — Country/Region)

• GS1 Projector (BenQ Corporation — Product design — Taiwan)
• Yi-Chang-Ming-Pien: Portable Printing Press (11 Architecture — Product design — Taiwan)
• MR1s DB S8E (DARE-BIKES — Product design — Taiwan)
• 727 Enduro Magnetic Clutch Carbon Wheel Set (JOY INDUSTRIAL CO., LTD. — Product design — Taiwan)
• HMM Scissors (Kiwico Corporation — Product design — Taiwan)
• Fibrewood Objects - Dessert Plate (Studio Lim Co. Ltd — Product design — Taiwan)
• Universal Trial Frame UB 6 (OCULUS GmbH — Product design — Germany)
• Etchu Toyama craftsmanship sharing plate (Toyama Design Center — Product design — Japan)
• Karai - Opal Glass Taisho Romance Glass Series (Hirota Glass Co., Ltd — Product design — Japan)
• KATAKUCHI and GUINOMI SWING Series (Yotsukawa Seisakusho Ltd. — Product design — Japan)
• Chosen Tea 1869 - Taiwanese Tea Series (Taiwan-Dot Design Co.,Ltd. — Packaging design — Taiwan)
• Heart (TungFang Design University - Design Cooperation Center — Visual Communication design — Taiwan)
• The Mystery of Victim Blaming (SimpleInfo Design Co.,Ltd — Visual Communication design — Taiwan)
• Endless Story (Grass Jelly Studio — Visual Communication design — Taiwan)
• Yizhen Traditional Folk Belief Museum, Opening Memorial Poster (Timonium lake design — Visual Communication design — Taiwan)
• Motion Type Project (STUDIO 411 — Visual Communication design — Taiwan)
• Wen Aiyi’s Love Poems (XXL Studio — Visual Communication design — China)
• JIANGSU CENTRE FOR THE PERFORMING ARTS (Nanjing Han Qing Tang Design CO., LTD. — Visual Commu-nication design — China)
• 2017 Creative Expo Taiwan|Theme Pavilion|CULTURAL EXPLOSION (InFormat Design Curating — Spatial design — Taiwan)
• UP TO 3742|TOP OF THE RIDGE (InFormat Design Curating — Spatial design — Taiwan)
• Xiafu Activity Center (IMO Architecture & Design + JC CHENG & Associates, Architects & Planners — Spatial de-sign — Taiwan)
• ParkUp (Plan b — Spatial design — Taiwan)
• GUANGZHOU JINYI CINEMAS (GUANGZHOU HAIZHUCHENG IMAX) (One Plus Partnership Limited — Spatial design — Hong Kong)

Find out more about the Golden Pin Design Award 2017 Best Design winners

Golden Pin Concept Design Award 2017 Best Design winners
In total, there are just three Best Design winners in this year’s Golden Pin Concept Design Award, who don’t just win a trophy, but also NT$300,000 (about US$9,500) to help bring their concepts into reality. Social impact design projects are a trend amongst the winners, tackling issues such as healthcare and sanitation.

Jury Chair — Reflecting on the Golden Pin Concept Design Award Final Selection, Jury Chair Kazuo Tanaka points to the ethics behind design as a main factor in whether a concept is practical or not. “Design that addresses social concern is a big trend in the industry,” says Tanaka. “As designers, we are always trying to improve on the current situation.”

* Project name (Entrants — Category — Country/Region)

• AQUAIR (Ong, Wei-Yee、Lin, Hsin-Ju、Chang, Shih-Min、Marco Villela — Product design — Taiwan)
• Bamboodia (Wang, Yu-Chi、Huang, Yu-Man — Product design — Taiwan)
• Cream Mincho (Shih, Bo-Han — Visual Communication design — Taiwan)

Find out more about the Golden Pin Concept Design Award 2017 Best Design winners

The Final Selection Jury — Judges gathered in October to review the Design Mark recipients of both awards, select the finalists, and the Best Design winners. This year’s Golden Pin Design Award and Golden Pin Concept Design Award juries were lead by Kazuo Tanaka, CEO of GK Design Group Inc.

View the official 2017 Grand Ceremony brochure ft. the 2017 Jury, and the 2017 Best Design winners

37 Years of the Golden Pin Design Award — Year upon year, the Golden Pin attracts the best design talent from all over the world. Studios from Asia, Europe, and America, all enter the competition to make their name in the world’s largest market. The Best Design winners are supported with the award’s accreditation and prestige; a seal of approval from the huaren design community.

About the Golden Pin Design Award Group
The annual Golden Pin Design Award is the longest-running international design award that celebrates products or pro-jects expressly created for and within huaren (Chinese-speaking) communities, offering entrants an unprecedented opportunity to prove their prowess in the world’s largest market.

The Golden Pin Award Group is comprised of two international awards — the Golden Pin Design Award, the Golden Pin Concept Design Award — and the Young Pin Design Award for students in Taiwan. The Golden Pin Design Award Group is executed by the Taiwan Design Center and organized by the Industrial Development Bureau, Ministry of Economic Affairs. The Ministry of Economic Affairs acts in an advisory capacity.

For more insight into what it means to design for huaren communities, visit:

For the latest news on the Golden Pin Concept Design Award, visit:

International Media Enquiries
Daniel Cunningham
International Project & PR Marketing Manager, DDG
+886 2 23117007 x 402

Award Enquiries
Janice Cheng
Golden Pin Design Award Team
+886 2 2745 8199 x 335

Award Enquiries
Ruby Chou
Golden Pin Concept Design Award Team
+886 2 2745 8199 x 336

- ASIA TODAY News Global Distribution