Beyond Beauty ASEAN Bangkok : No.1 show in ASEAN region
Nov 07, 2017

BANGKOK --( ASIA TODAY )-- The fourth edition of Beyond Beauty ASEAN-Bangkok (“BBAB”), held at IMPACT Exhibition & Convention Center, has enjoyed another record-breaking year, with visitor and exhibitor numbers both up significantly on 2016. 13,098 visitors attended the Southeast Asian beauty and cosmetics trade event between 21 and 23 September 2017 – 10% more than last year. A record 664 companies exhibited – up 55% from 2016. BBAB has claimed its place as the leading trade show in this category, in the ASEAN region.

This was the most international BBAB ever, with 664 exhibiting companies from 18 countries. 18 international pavilions including China, France, Germany, India, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Pakistan, Poland, Singapore, Spain, Taiwan, Thailand, UK and USA were present. Polish and French brands exhibited for the first time ever, to get their share of the booming Thailand market.

Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd., said “BBAB 2017 was incredible – the sight of so many companies doing business, networking and learning made us very proud. This edition’s record-breaking figures is a reflection of the industry’s determination to innovate and face challenges, and we’re pleased to have played a part,”

BBAB is strongly supported by The Federation of Thai Industries; Thai Cosmetic Manufacturers Association; Thailand Convention and Exhibition Bureau; Thai Ministry of Commerce; and the Embassy of Korea, and has grown into the iconic show in ASEAN.

Strong buyer program
269 VIP buyers from Singapore, Malaysia, Myanmar, Thailand, China and other countries in the ASEAN region, mainly importers and distributors bringing international brands into the region participated in more than 2,000 pre-scheduled meetings during the three days.

Educational and exciting show features a hit
There was positive feedback for the show features at BBAB 2017 - more than 1,000 visitors and exhibitors took part in the 1st ASEAN Spa & Wellness Conference & Workshop; 1st Beyond Beauty Innovative Retail Management Conference; 3rd Beyond Beauty Trends Conference; and Beauty Technology Incubator Zone. The first Semi-makeup Competition, organized in conjunction with Permanent Makeup Association of Thailand, saw more than 80 competitors showcasing their skills at BBAB 2017.

New for 2018 – Supply Chain Sector
As the leading cosmetics manufacturer, Thailand is the top choice for packaging companies to seek business opportunities. More than 150 companies from China, Taiwan and Thailand will be participating in the dedicated “Supply Chain” sector, in 2018. Raw materials, packaging materials, packaging machinery and OEM players will gather in Hall 6, IMPACT Exhibition & Convention Center, to showcase their products and services. In addition, international service provider and local manufacturers and brands will have the opportunity to be part of the business-matching program, designed specially for this new sector.

Beyond Beauty ASEAN Bangkok 2018
The fifth edition of BBAB will be held from 20 to 22 September 2018, Bangkok, Thailand.

Media Contact

IMPACT Exhibition Management Co., Ltd.
Ms. Nirin Ketchaithong
66 0 2833 6338

Company Impact
Telephone +662 833 5308