Brands from 27 countries & regions on display at this week’s Interior Lifestyle China 2018
Sep 12, 2018

SHANGHAI, CHINA --( ASIA TODAY )-- A wide variety of international brands can be found at the fair through distributors, many of which offer a large global catalogue. United Home International Supply Chain will bring a variety of international products from leading brands which include Leifheit, Guzzini, and Koziol. Living Kitchen will showcase a variety of brands at the fair, including Smeg, Blendtec, Sage from the US and WESCO from Germany. More Italian brands can be found from Serafinozani International, and Swiss brand Kuhn Rikon can be sourced from its China distributor at the fair.

More Swiss brands include Kitchen Spring and Armada from Gentalink (Shanghai) Commercial, and Danish brands on offer include SCANPAN. Keiki China Distribution will offer buyers access to leading US brands S’well, Modern-twist, Zoku, Stasher and Full Circle, as well as Italy’s The Napkins, Full Circle and Israel’s Monkey Business, while US brand Lenox can also be found from its China distributor.

Meanwhile, visitors looking for high-quality German brands, such as Kieninger Uhrenfabrik, Felix Solingen and Leonardo, can locate their sourcing needs with a range of suppliers at the German Pavilion. Also on offer are German brands from domestic distributors, including Apous and Gubo from Beijing Apous Trading and Hailo from Homeasy Enterprise.

‘Live up’: Interior Lifestyle China celebrates a higher quality of life

Consumers are now demanding more from life, moving past their basic need satisfactions to pursue their real desires. This year, the fair’s theme revolves around the shift in consumer demand, which has moved away from products that have a basic functional purpose, towards more impressive, fashionable designs. The theme links a sense of happiness and a renewal of life with an investment in quality, beautiful designs, additional attributes and enjoyable shopping experiences.

New hall Giftique to showcase trends and success cases to fairgoers

This edition the Giving Hall will be renamed to Giftique and will feature not only exhibitors in this product category, but also examples of retail trends, successful experiences and industry knowledge to benefit both exhibitors and buyers. This includes a new pop-up store, which was showcased for 10 weeks in a high-end Shanghai shopping mall and will also feature at the fair. This a unique opportunity for exhibitors to test their strategy in the domestic market and showcase their products’ potential for display, all the while maintaining the attention of potential industry partners, both before and during the fair.

Also at Giftique is the exhibition Innovative Materials: Design New Lifestyle, where Neuni will provide future lifestyle designs paired with innovative materials to maximise inspiration. This exhibition aims to help retailers discover and create different branding expressions through design, craft, materials and application. Another feature in Giftique is the Retail Lab, which will provide shop design consultation services. Giving exhibitors in this hall include New Time, who will bring their Lexus New Takumi Project, and leading Japanese brand NAKAGAWA.

The substantial fringe programme also includes the ON DESIGN exhibition which features two sections this year: Local Shanghai, which will partner innovative designers with traditional local craftsmen in a presentation of Shanghai’s craft culture evolution, and Neuni shop, where 20 young designers will showcase their unique designs and ideas. Embracing a new food and wine experience is lifestyle brand noobHUANG’s mouth-watering Cooking Lab, dedicated to consumers’ discovery and use of fashionable kitchen products. Also on offer in the fringe programme is a Lifestyle Forum, where retail and industry experts have been invited to explore commercial retail industry trends, and the Home Style Awards, which brings outstanding high-end products into the spotlight with three awards – Lifestyle Select, Made in Innovation and Retail Star.

This diverse fringe programme, designed to bring products of the highest quality to the forefront, is unique in its ability to promote international and domestic brands, whether global leaders or smaller specialists, at the forefront of the industry. With this exciting hub of discovery just around the corner, the fair looks forward to celebrating ‘the good life’ with all who participate.

The road shows that were held earlier in the year in Chengdu, Hangzhou and Beijing have already attracted additional visitor delegations from these cities, adding to the already strong representation of retail visitors at the fair. Buyers can also benefit from the Lifestyle Everywhere programme of tours to visit lifestyle shops in Shanghai.

Interior Lifestyle China 2018 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, please visit


Media contact: Emily Peddle
Tel +852 2238 9970

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