CENTRESTAGE virtual runway shows begin today
 
Sep 19, 2020
Category:

Interactive digital platform to launch designers’ new collections

17 September 2020 – Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, the CENTRESTAGE virtual runway shows premiere today (17 September) and run through to Saturday (19 September). Combining traditional fashion shows with computer-generated imagery, these unique runway shows feature the latest collections from more than 40 Hong Kong and Asian designers.

Entering its fifth year, CENTRESTAGE presents “A World of PHYGITAL” as its central theme in 2020. In view of the uncertainties brought about by the COVID-19 pandemic, CENTRESTAGE has set out to redefine the way fashion shows are presented by combining physical and digital elements. It has created a fashion extravaganza that enables brands to overcome geographical and time limitations to showcase their latest designs to buyers and fashionistas. In addition to the virtual runway shows, the HKTDC has collaborated with Vogue Hong Kong to build a brand-new digital platform that introduces designers and their brands and collections. The CENTRESTAGE website has aggregated 240 brands from 23 countries and regions, including 130 new joiners such as Korean streetwear brand FlenoSeoul (under Gyeonggi Creative Fashion Studio Korea) and Taiwanese canvas craft brand Guang Fu Hao.

Benjamin Chau, HKTDC Deputy Executive Director, said: “This year presents a very challenging time for economies and businesses around the world. Despite the disruptions brought by the pandemic, the fashion industry is still forging ahead. In response to the current situation, CENTRESTAGE has successfully transformed into a digital fashion platform with a series of virtual runway shows, showcasing the latest collections from Hong Kong and Asian brands to fashion lovers and media from around the world. I am pleased to see designers overcoming challenges by coming up with creative responses to the ‘new normal’, launching their collections on the HKTDC’s online platform to gain exposure and expand their networks.”

Fashion Hong Kong – “Space Odyssey”-themed opening fashion show

The creativity and imagination of designers and fashion brands have not been held back by the pandemic. The premiere of the Fashion Hong Kong show marks the start of six spectacular virtual runway shows. Fashion Hong Kong spotlights eight homegrown design units that have all taken part in New York or London Fashion Week events, including Mountain Yam (brand: 112 mountainyam), Angus Tsui (brand: ANGUS TSUI), Bettie Jiang (brand: Bettie Haute Couture), design duo Jessica Lau and Walter Kong (brand: BLIND by JW), Doris Kath Chan (brand: DorisKath), Glori Tsui (brand: METHODOLOGY), Sun Lam (brand: SUN=SEN) and Yeung Chin (brand: YEUNG CHIN). The opening show has a “Space Odyssey” theme, fusing various new designs with different virtual planets and eye-catching visual effects to take the audience on a creative journey. The audience can enjoy shopping discounts offered by the brands and also get the chance to win limited-edition items by joining an online giveaway campaign. The deadline for the giveaway is 11:59 pm today (17 September). More details can be found on the Fashion Hong Kong official Instagram account.

Following on from Fashion Hong Kong will be the “Next in Cheongsam” runway show featuring the latest collections from two designer brands: SPARKLE by Karen Chan – Modern Cheongsam and THE SPARKLE COLLECTION – Modern Couture. The former has invited Fung Yau-choi, a master of cheongsam sewing, which is listed as one of Hong Kong’s items of intangible cultural heritage, to craft an original silk collection. The latter brand focuses on gown designs in an East-meets-West style. The show has also taken Neon Hong Kong as its stage design inspiration to illustrate the aesthetic and mood of old Hong Kong.

Other not-to-be-missed runway shows include “FASHIONALLY Collection #15” and two Designers’ Collections Shows, “Taipei in Style” and “Hong Kong en Vogue”, which will be premiered online on 18 and 19 September respectively.

Two-day countdown to the long-awaited YDC 2020 final

Another CENTRESTAGE highlight will be the Hong Kong Young Fashion Designers’ Contest (YDC) 2020 Final on 19 September. Fourteen shortlisted candidates will compete for five awards this year, including a new category – the My Favourite Collection award. Members of the public can vote for their favourite collection among the YDC finalists to win a HK$2,000 e-Gift Coupon sponsored by Hysan Place. The voting deadline is midnight tomorrow (18 September).

Running from now until 30 September, the “CENTRESTAGE in Town” citywide campaign features fashion-related promotions launched in partnership with fashion malls, restaurants, hotels and fashion-focused cultural landmarks in the city. Fashion showcases and workshops are organised under the campaign, which also features shopping and dining offers. Members of the public are encouraged to join in to celebrate this iconic fashion event.

Websites

CENTRESTAGE: www.centrestage.com.hk
Fashion Hong Kong: www.fashionhongkong.com
Hong Kong Young Fashion Designer’s Contest (YDC): www.fashionally.com
YDC 2020 “My Favourite Collection” Lucky Draw: https: //vote.fashionally.com/en/index.php
CENTRESTAGE in Town: https: //centrestage.com.hk/en/event/centrestageintown/index.php

Media enquiries

For more information or to request interviews, please contact the HKTDC's Communications and Public Affairs Department:

Snowy Chan Tel: (852) 2584 4537 Email: snowy.sn.chan@hktdc.org
Agnes Wat Tel: (852) 2584 4554 Email: agnes.ky.wat@hktdc.org

View the entire press release at http://mediaroom.hktdc.com/en/pressrelease/detail/20200/CENTRESTAGE%20vi...