The digital transformation of the tourism industry will be at the centre of the 6th staging of Fitur Know-How & Export
Nov 27, 2017

• This FITUR section will feature two new spaces, one devoted to virtual reality applied to tourism and another one to start-ups

• SEGITTURLab will hold six practical workshops for tourism entrepreneurs and professionals

• It will present the tourist app guide 2018 and award the prizes of “The AppTourism Awards 2018”

Madrid, 21 November 2017 --( ASIA TODAY )-- The digital transformation of the tourism industry will be at the centre of the 6th staging of Fitur Know-How & Export, an initiative organised by SEGITTUR and FITUR in collaboration with ICEX Spain Trade and Investment, seeking to drive forward the exportation of Spanish tourism knowledge.

Fitur Know-How & Export, which will be staged as part of FITUR 2018 from 17 to 19 January 2018, will occupy a 1,600 m2 exhibition space in Hall 10 of Feria de Madrid, where a smart tourist destination will be simulated in which technologies associated with digital transformation will take centre stage.

This area will also feature 40 exhibitor companies with innovative solutions for tourism in all its facets – hotel management, strategic consultancy, promotion, marketing, new products and services, etc.

This initiative seeks to support the internationalisation of Spanish tourism companies, which have the opportunity to showcase their potential and announce their innovative services and products to other international markets.

One of the main novelties at this staging is the creation of two spaces, one devoted to showing how virtual reality can help the tourism industry, where visitors can enjoy first-hand the experience of travelling before the actual trip through different solutions.

The second space –the Start-up Area- will be devoted to giving visibility to tourism projects in which new technologies are crucial, developed by start-ups which go hand in hand with the major accelerators.

SEGITTURLab, ideas laboratory
In addition, and given the success of the first staging, we will again feature SEGITTURLab, an ideas laboratory where various practical workshops will be held for tourism entrepreneurs and professionals. Maximum capacity will be for 20 people with prior registration.

Among the workshops due to be held are “Blockchain applied to tourism”; “The digital tourist’s customer journey”; “Virtual reality” or “Chatbot applications in tourism”.

We will also have a personalised advisory service with multilateral bodies thanks to the collaboration of ICEX Spain Trade and Investment, which will also participate in the auditorium in the Smart Talks devoted to supporting the internationalisation of Spanish tourism companies.

Smart Talks
As part of the Smart Talks programme we will analyse different aspects associated with digital transformation, discussing from chatbots to cybersecurity and from blockchains to virtual reality. We will also discuss different aspects to do with the development of smart tourist destinations and the tourism intelligence system.

Lastly we will present success cases of tourism entrepreneurs drawn from the different calls in the Emprendetur financing line. There will also be a session devoted to explaining how a start-up can be accepted by an accelerator.

During Fitur Know-how & Export we will present the Tourist App Guide 2018 and award the prizes of “The AppTourism Awards 2018”, organised jointly by SEGITTUR and FITUR.

Available on the SEGITTUR website,, is all the information on Fitur Know-how & Export 2018.

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