First virtual expo of its kind powered by two SMEs
Jun 19, 2020

Borderless. Convenient. Business as Usual CEMS & teapasar’s inaugural one-of-its-kind virtual trade show powered by ProfilePrintTM

15 June 2020 Singapore -- ( ASIA TODAY ) -- Regional expo and conference organiser, Conference & Exhibition Management Services (CEMS) and teapasar, the first global tea marketplace, have joined forces to launch FUTURE TEA & COFFEE SUMMIT AND EXPO 2020. The inaugural edition of the virtual show will be held from 24 to 26 June 2020, with a second edition in November this year. The two organisations have a combined track record of over 20,000 visitors, 7,000 trade visitors, 220 exhibitors from 30 countries and $30m in sales for the tea and coffee shows presented by them in 2019. These include Café Asia and the Singapore Tea Festival.

“Designed to anticipate and meet future challenges and created with the objective to present an enhanced and transformed tradeshow integrating new digital experiences built to circumvent potential disruptions and embrace new paradigms in the food supply chain systems, FUTURE TEA & COFFEE SUMMIT AND EXPO 2020 is a powerful new platform that will enable its exhibitors and trade buyers to match, source and sell better, without the physical limitations of borders. This is especially important and relevant as the advent of COVID-19 has forced many companies and entire industries, to rethink and transform their global supply chain model. It has also exposed the vulnerability of the supply chain of many organisations,” said Edward Liu, Group Managing Director, CEMS.

According to Alan Lai, Founder and Executive Director of ProfilePrintTM, “FUTURE TEA & COFFEE SUMMIT AND EXPO 2020 is a one-of-its kind virtual show powered by ProfilePrintTM, a digital food standard based on rapid and non-destructive fingerprinting technology which was created to enable buyers and sellers to ascertain grade and quality without the need for physical samples, thus facilitating transactions with trust and arming the show with the ability to respond to the absence of taste and touch, a disadvantage yet to be overcome by most virtual expositions.”

Visitors to FUTURE TEA & COFFEE SUMMIT AND EXPO 2020 will not only be able to meet a specially curated group of sellers from potential food supply chains but they will also be invited to webinars from industry leaders and participate in engaging discussions centred around new technologies and innovative solutions with the potential to solve the tea and coffee industry’s most pressing challenges.

About CEMS Conference & Exhibition Management Services Pte Ltd
Established in 1980, CEMS is a regional organiser with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organising and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in ASEAN including Singapore, Thailand, Malaysia, Myanmar and the Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in the South Asia and, Africa. In October 1997, CEMS achieved the distinction of being the first professional conference and exhibition organiser in Singapore to obtain the ISO 9002 certification. For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry.

About teapasar
teapasar is a Singapore-founded multi-brand tea marketplace that allows consumers globally to, firstly – be assured of the authenticity of the purchased tea, and secondly, better understand the flavours before even tasting it.

teapasar is supported by three tech solutions. Starting with ProfilePrint, it allows the company to quickly and cheaply scan the organic composition of the tea leaves so as to create a unique metabolomic fingerprint for each product. This allows a degree of transparency that opens a world of possibilities for both tea companies and consumers.

teapasar is also the event organiser of the annual Singapore Tea Festival, which draws thousands of tea lovers from all over the world.

About ProfilePrintTM
ProfilePrint is a Food Ingredient Analysis SaaS (Software-as-a-solution) platform based on a patented non-destructive A.I. food fingerprinting technology, allowing rapid authentication, characteristics prediction such as taste profiles, which empowers B2B users to match, source and sell better.

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