Golden Pin Design Award Group leaks the 2017 finalist lists in advance of December 7th Grand Ceremony
Oct 12, 2017

Thursday, October 12, 2017: The 2017 Golden Pin Design Award concluded on September 27th at the National Taiwan University stadium in Taipei. Just 72 finalists — from China, Hong Kong, Japan, USA, and Germany — were chosen out of 455 selected entries.

The 2017 Golden Pin Concept Design Award Final Selection Jury chose six finalists, three of whom will win the Best Concept Design award. Entrants travelled from Taiwan, China, and Singapore, to discuss their concepts with the jury panel. For some of them, it was a priceless opportunity to get feedback on their concepts and identify some areas to improve.

The 2017 Golden Pin Design Award and Concept Design Award winners will be announced at a grand ceremony held in Taipei on December 7th. Winners will receive the coveted Best Design trophy, while winners of the Best Concept Design trophy also receive a NT$300,000 (approx. US$9,500) cash prize. A forum will be held on the same day, which is free and open to the public.

6 finalists in the Golden Pin Design Award (click on the titles in blue to see images)

• Universal Trial Frame UB 6 (Product design, Germany) designed by Oculus GmbH. Visual impairment is especially prevalent across Taiwan and China. The UB 6 trial frame is a vital tool of the trade for every refraction professional. Carefully crafted by hand with the highest attention to detail. Perfect measuring of the eyes results from the UB 6’s high quality and accuracy.

• Guangzhou Jinyi Cinemas (Guangzhou Haizhucheng IMAX) (Spatial design, Hong Kong) designed by One Plus Partnership architects in China, for Guangzhou Jinyi Film & Television Media Company. Meteors are a beautiful and short lived astronomical observation. The designers pay tribute to filmmakers through a meteoric design, reminding audiences about the years of hard work behind their relatively short enjoyment.

• The Office of HON Kenneth Leung (Visual Communication design, Hong Kong) designed by Tomorrow Design Office. Since Hon. Kenneth Leung is a legislative councillor, he issues letters regularly on social issues, laws and accounting. The design of his stationary plays an important role in communicating the Office's identity and vision, for example, “DEMOCRACY”, “EQUITY”, “DIVERSITY”, and “JUSTICE”.

• RADO True Taipei Limited Edition (Product design, Taiwan) designed by Leslie Chan Design Company, for RADO Watch Company in Switzerland. A watch for the minimalist, inspired by folded paper, symbolizing a diverse and cosmopolitan philosophy. Light and shadow communicate the multiple aspects of form.

• WAYOU (Product design, Taiwan) designed by HEY SHENG CHI SI, for Hirota Glass Company in Japan. WAYOU is a three piece collection of delicate crystal glassware made by one Japan’s most-renowned specialty glassmakers, Hirota Glass Company. Milky white vertical stripes, in the three piece set of bowls and drinking glasses, add a touch of romance to cold dishes and desserts.

• 29th Summer Universiade Taipei 2017 Commemorative Token (Packaging design, Taiwan) designed by Midnight Design Studio, for Taipei Rapid Transit Corporation. In-keeping with the visual identity of the 2017 Taipei Universiade sporting event, the designers embraced and played with the outlines of the competition mascots. The color of the coin refracts with the viewing angle, symbolizing diversity and youthfulness.

Click here for the full list of 2017 Golden Pin Design Award finalists

3 finalists in the 2017 Golden Pin Concept Design Award (click on the titles in blue to see images)

• Elbow Cassette Player (Product design, Lithuania) designed by BrainMonk audiovisual art organization. ELBOW is a portable cassette player reduced to its core. Despite the dominance of cheap and convenient digital media, physical audio formats are making a big comeback – first vinyl, and now the cassette tape. By exposing the cassette, ELBOW offers a fresh user experience, allowing listeners to directly appreciate the tape motion, or even get creative by forcibly interrupting playback.

• RUKI (Product design, Taiwan) designed by Lin Wei-Chun and Jang Yun-Jen. RUKI is a feminine caring system specially designed for the needs of Asian women. ‘Toxic Shock’ syndrome is well-known in Taiwan, and women are very wary of products for their menstrual cycle. The RUKI feminine caring system includes a menstrual cup, cleaning pack, and mobile application, which charts the user’s regularity.

• Forest at the Finger Tips (Visual Communication design, Taiwan) designed by Tsung Yi-Pei, Wang Ying-Ping, Hsu Li-Hsin, Chen Yun-Xin, Ma Jing-Wen, and Li Jia-Ru. Forest at the Finger Tips is a book that integrates tactile visuals with braille. Poems and stories introduce various species of tree, presenting the visual beauty of light and shadow in a tactile format.

Click here for the full list of 2017 Golden Pin Concept Design Award finalists

Comments from the Jury Chair

Kazuo Tanaka, Jury Chair and CEO of GK Design Group Inc., lays out his impression of this year’s entries and his basic criteria for judging them. He thinks the Golden Pin Design Award, in its 37th year, is attracting very diverse entries. He advocates the value of creativity and concept over aesthetics and beauty. “The overall performance of this year’s entrants is very good,” says Tanaka. “Many projects have innovative ideas. They are relative to the issues in people’s everyday life and trends in design.”

Reflecting on the Golden Pin Concept Design Award Final Selection, Jury Chair Tanaka points to the ethics behind design as a main factor in whether a concept is practical or not. “Design that addresses social concern is a big trend in the industry,” says Tanaka. “As designers, we are always trying to improve on the current situation.”

Comments from International Judges

Rossana Hu, Founding Partner of Neri&Hu Design and Research Office, based in London and Shanghai, sets the bar high for the Golden Pin Design Award finalists.

“I do see when, sometimes, the designer has a unique cultural interpretation or point of view, but it’s not like I’m going to take points away from them when it’s absent,” says Hu. What I am looking for is meaning and impact, the impact being on many levels.”

Martin Darbyshire, CEO of London-based design studio ‘tangerine’, appreciates the variety of design at the Golden Pin Design Award. Both the huaren design, targeting Chinese communities, and the more global design.

“Every time I judge in China, there are always at least ten tea sets, generally with the cup turned upside down on top,” says Darbyshire. “There is that cliché view of Chinese design. I think there is also a middle ground between Chinese and global. Quite simply, tastes differ and the way you design has to reflect that.”

Click here for comments from all jury members of the 2017 Golden Pin Design Award Group

Download the Press Kit — high resolution images, videos, and attachments (click here)

About the Golden Pin Design Award Group

The annual Golden Pin Design Award is the longest-running international design award that celebrates products or projects expressly created for and within huaren (Chinese-speaking) communities, offering entrants an unprecedented opportunity to prove their prowess in the world’s largest market.

The Golden Pin Award Group is comprised of two international awards — the Golden Pin Design Award, the Golden Pin Concept Design Award — and the Young Pin Design Award for students in Taiwan. The Golden Pin Design Award Group is executed by the Taiwan Design Center and organized by the Industrial Development Bureau, Ministry of Economic Affairs. The Ministry of Economic Affairs acts in an advisory capacity.

For more insight into what it means to design for huaren communities, visit:

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International Media Enquiries
Daniel Cunningham
Int’l Project & PR Marketing Manager, DDG
+886 2 23117007 x 402

Award Enquiries
Janice Cheng
Golden Pin Design Award Team
+886 2 2745 8199 x 335

Award Enquiries
Ruby Chou
Golden Pin Concept Design Award Team
+886 2 2745 8199 x 336

- ASIA TODAY News Global Distribution