Gushcloud Partners Naomi Campbell, Kyle Kuzma and Jamie Chua for China Expansion
 
Oct 16, 2020
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October 2020 – Supermodel Naomi Campbell becomes the first major talent to partner with Gushcloud and debut in China on Weibo, known as the “Facebook of China” with more than 500 million registered users; closely followed by top NBA Lakers basketball player, Kyle Kuzma, on Douyin, known internationally as TikTok, as well as top Singaporean socialite and lifestyle influencer, Jamie Chua and known American investor, Jim Rogers and his family on Bilibili, the “YouTube of China” and Xiaohongshu (RED), the “Instagram of China”.

“Gushcloud has effectively struck key partnerships with four major Chinese platforms – Bilibili, Weibo, Xiaohongshu (RED) and Douyin in China. We can now work alongside these social media network platforms in China where we can directly engage with the platforms, understand their content needs and pave the way for well-known celebrities and digital talents outside China to engage with their chinese fans in China in a meaningful way,” said Miss Althea Lim, Group CEO of Gushcloud International.

Naomi Campbell officially joined Weibo in late-2019, and has since amassed close to 500,000 followers in China. Beyond that, the supermodel was also a special guest invited to Alibaba’s key festival “Taobao Makers Festival 2019”. Kuzma has also gathered more than half a million fans on Douyin in less than 3 months since onboarding the platform early this year. Singaporean influencer Jamie Chua has also worked closely with the Gushcloud China team to produce exclusive content directed towards the chinese audience, and has since increased her fan base to close to 1 million fans in China on both her channels on RED and Bilibili.

“When Gushcloud approached me to partner up to enter China together, I was immediately interested because I knew I had a large enough audience in China that I wanted to engage with. The local female millennials in China these days are extremely interested in beauty, lifestyle, fashion and travel tips from mandarin speaking influencers outside of China. During this Covid season, I have seen a spike in my overall views and subscriber base from China. I am excited to explore more opportunities in China once we are allowed to travel, ” said Miss Jamie Chua, top Singaporean influencer with more than 1.2 million followers on Instagram.

Gushcloud International will continue to work with these talents to expand their digital footprint in China, to curate and co-create targeted content into China, and to amplify their content and its reach for branded content sales, to assist in optimising their channels and to foster key branded partnerships and endorsements in China. Moving forward, Gushcloud International intends to build a larger roster of digital talents and celebrities entering China’s digital space.

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About Gushcloud International

Gushcloud International is a global talent agency group, focused on influencer marketing, entertainment and commerce. We connect audiences and brands to influencers and content creators through representation and management, brand strategy, marketing and activation services, media production and distribution, licensing and co-creating significant IP in the content, media and event spaces.

Gushcloud International has three units within the group: Talent Agency, Content & Production Studios, and IP & Entertainment. The company stands 300 employees strong with offices across 11 countries namely Singapore (headquarters), China, the United States of America, Australia, Indonesia, Thailand, Philippines, Malaysia, South Korea, Japan, and Vietnam.

The group recently brought on businessman Mr Russell Simmons, co-founder of Def Jam, as the President of the group.

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Joel Lim
Senior PR & Events Executive
Gushcloud Singapore
joel.lim@gushcloud.com