Landmark Wins for Taiwanese Brands in the REBRAND 100® Global Awards
Mar 05, 2018

Taipei, TAIWAN --( ASIA TODAY )-- Rebrand 100 ®Global Awards, the global recognition for excellence in brand transformation, announces its 2018 winners. DDG Brand Consultancy’s clients, major Taiwanese coffee chain, Louisa Coffee, and Taiwan’s largest engineering services provider, CTCI Corporation, both won Distinction this year. Other winners include Hewlett Packard Enterprise (USA), Siemens (Germany), and Hawaiian Airlines (USA).

CTCI Corporation

CTCI is one of very few Asian players that competes head-to-head against world-class engineering service companies. With the goal to further expand its international business and influence, CTCI worked with DDG to transform their brand.

“For a rebrand to be successful, it must be driven by a company's business strategy as well as its aspirations,” says Mark Stocker, Managing Director of DDG. “CTCI’s ambition to build ‘the world's most reliable engineering service provider’ served as the driver for the CTCI rebranding initiatives.”

After the brand relaunch in 2016, CTCI has landed new contracts in Russia, the Philippines, and the US.

Louisa Coffee

Having been established in Taiwan for more than a decade, Louisa aims to open up a new domestic market segment by introducing consumers to the ‘Third Wave of Coffee’. DDG and Louisa Coffee worked together to create a modern identity that reflects Louisa’s ambition and passion for the ‘Third Wave of Coffee’ movement.

“To reflect the sophisticated spirit of the ‘Third Wave of Coffee’, we revamped the brand identity with a new visual language that is minimalistic yet fresh-looking,” says Kris Tsao, Creative Director at DDG. “By implementing the new identity to every touchpoint of the brand experience, from signage to cup, we were able to help Louisa Coffee to quickly distance itself from its previous image and become the dominant brand in the domestic market.”

Since the rebrand, Louisa Coffee’s retail outlets have grown by 50%. The chain now has over 300 stores across Taiwan.

Rebrand 100®

REBRAND™ has been featured in The Wall Street Journal, CNNMoney, FastCompany, and Yahoo! Finance. The REBRAND 100® Global Award is the highest recognition for excellence in brand repositioning — the first competition of its kind. DDG has won a total of 11 REBRAND™ awards since 2009.

Contact: Christina Hsu, PR & Marketing Manager at DDG (+886) 2-2311-7007 x 253

- ASIA TODAY News Global Distribution