Medical Taiwan 2022 To Feature Remote Exhibiting and DigitalGO Marketing Plan
Mar 29, 2022

Medical Taiwan - International Medical, Health and Care Exhibition hosted by the Taiwan External Trade Development Council (TAITRA) will go in June this year in both in-person and virtual exhibitions. Its seven exhibition areas cover everything from the comprehensive healthcare industry production and supply chain, from the upstream raw materials to the downstream medical devices and products. It is also a cross-sector exchange and trading platform that showcases what’s new in technology, textile, sports, and healthcare, while bringing wholesalers, distributors, procurement specialists and medical practitioners together. Medical Taiwan is undoubtedly a B2B trade show that goes beyond national borders and industries.

Hybrid Marketing Services that Transcend Limitations of Time and Space

Medical Taiwan 2022 launches two main hybrid plans: Long-Distance Exhibition Plan and DigitalGO marketing plan. Overseas exhibitors who sign up for Long-Distance Exhibition Plan will have representatives assigned by the organizer to help with booth and e-meeting equipment set-up, potential clients meet-and-greet, and exchanging contact information. Remote exhibiting not only saves your time on international travel, but also facilitates business opportunities and exchanges.

DigitalGO marketing plan on the other hand is instrumental for exhibitors to formulate overseas marketing strategies via 3D immersive catalogues, online exhibition PR e-newsletters, social media and other outlets to enhance brand awareness in the international market.

Digital Technologies Enable Hospital-level Diagnostics in the Home and Community

The increasing awareness in health and population ageing are putting the health issues under the limelight, which usher in new business opportunities to the healthcare industry at the same time. At-home, small and simple testing devices are particularly on the rise due to the COVID-19 pandemic, whereas integration of IoT streaming data, artificial intelligence and big data make preliminary diagnosis that used to be only available at hospitals also possible in the home and community, bringing us one step closer to the world of telemedicine.

A Strong Demand from the Medical Industry in Taiwan: The Best Place to Co-develop Healthcare Business Models

It has become a must-do in the medical industry to speed up the pace of digital transformation and establish innovative business models to pursue precision medicine and highly-efficient medical practices. With world-leading IT technologies and rich experiences in healthcare and medical device manufacturing, Taiwan has a huge competitive edge and is embarking on the path to further the progress of medical technology by putting the two together. Taiwan is projected to be a super-aged society by 2025, and the increasing demand for elderly care is expected to expand the market size of medical devices, smart healthcare and telemedicine. Feel free to sign up for Medical Taiwan 2022! Join us in exploring business opportunities in healthcare for the future!