Meet Influential K-Beauty Players, InterCHARM BEAUTY EXPO KOREA will be Held at COEX in November
Oct 17, 2017

"Cosmetics, Hair∙Nail Skin Care Products and Home Care Equipment Made in Korea to be Launched in the Global Market"

SEOUL, South Korea, Oct. 17, 2017 /PRNewswire/ -- K-beauty companies involved in manufacturing and sales of cosmetics and beauty products will exhibit their products in InterCHARM BEAUTY EXPO KOREA at COEX, located in Seoul for 3 days from November 23rd to 25th.

BEAUTY EXPO KOREA, which has been organized by SeoulMESSE International (CEO Byeong-ho Park) for 14 years, and InterCHARM, the largest cosmetics fair in Eastern Europe organized by the largest trade fair organizer Reed Exhibitions, have jointly worked to launch a global trade fair, 'InterCHARM BEAUTY EXPO KOREA'.

InterCHARM BEAUTY EXPO KOREA is a global trade platform that is an integral part of beauty companies' business plan in exporting their brands to not only the Asian market including China but also those of Russia and Europe as well. International buyers can directly visit and participate in as domestic beauty manufacturers and distributors.

The exhibition aims to focus and channel its capacity in promoting participating companies and buyers, utilizing Reed's network consisting of approximately 50 countries (ISG) and Russian and Eastern European network of InterCHARM, and introducing the quality and innovation of K-Beauty products.

Approximately 300 exhibitors and 500 booths will be operated in 2017 InterCHARM BEAUTY EXPO KOREA. The objective is to expand the exhibition to 20,000sqm (1,000 booths) by 2020 and to 36,000sqm (1,800 booths) by 2025. The exhibited goods and services categories are consisted of cosmetics including skincare and makeup, hair, scalp and nail care products, accessories, cosmetics containers, subsidiary materials and service on demand, products and devices for professional beauty salons (Hair, Aesthetic, Spa), homecare products and devices, and eyelash products. Participants can check out not only products for retail but products for B2B as well.

In addition, the exhibition will operate an online business match-making program (Biz Connect) in advance to the opening date in order to improve exhibitors' marketing performance. The exhibition is going to introduce and operate a professional business matching program to increase the matching efficiency and the contract success rate, as 2,000 buyers including invited buyers visit 2017 InterCHARM BEAUTY EXPO KOREA on average every year.

SeoulMESSE International, the co-organizer of the exhibition has been promoting the competitiveness of small and mid-sized cosmetics & beauty companies in overseas markets and showcasing the excellence of 'Made in Korea' goods, by organizing the comprehensive cosmetics & beauty exhibition, BEAUTY EXPO KOREA for the last 14 years.

"The InterCHARM BEAUTY EXPO KOREA which will be held in November, distinguishes itself through its competitiveness in an overseas network." said Byeong-ho Park, CEO of SeoulMESSE International, and added "We can proudly say that the exhibition will be able to promote the excellence of the Korean cosmetics industry, with the increase in our global buyers through Reed Exhibitions Group and InterCHARM's shared pool of global network."

Reed K. Fairs Ltd. (CEO Seong-kwon Hong) is a domestic joint venture of Reed Exhibitions Group. Reed Exhibition Group is one of the most renowned global exhibition groups and organizes more than 500 professional exhibitions in over 39 countries. Through the joint organization of the event, Reed Exhibition group aims to expand competitiveness of Korean cosmetics and beauty companies that are attracting attention in world market, as well as expanding global markets, and to develop the international scale global exhibition to lead the global beauty market.

Companies wishing to participate in InterCharm BEAUTY EXPO KOREA can inquire through SeoulMESSE International (02-2284-0008) or send an e-mail (

Organizer Descriptio

Seoul Messe International Co., Ltd. was established in 2002 as a Trade Fair organizer and hosted more than 10 industry exhibitions every year including Beauty Expo Korea, Seoul Auto Salon, and Electric PowerTech etc. SeoulMESSE has been making a total cosmetics and beauty exhibition for the last 15 years and is the representative exhibition organizer, being awarded by the government in recognition of the contribution to the development of the trade exhibition industry in 2015.

Reed K. Fairs Ltd. Exhibitions is a joint venture between Reed Exhibitions, the world's leading exhibition company and K.Fairs Co., Ltd., Korea's leading exhibition organizer. Reed Exhibition is a subsidiary of Reed Elsevier Group, a publishing and media group, headquarter located in the United Kingdom, with 54 offices in 24 countries and approximately 3,800 employees. It is a global representative exhibition organizer that hosts over 500 professional exhibitions annually in over 39 countries.

Inquiries: SeoulMESSE International Co., Ltd.

Contact Point :
Assistant manager Soojin Park
Tel. 02-2284-0008

- ASIA TODAY News Global Distribution