New attraction for overseas visitors at SMTS2018 : Japanese Craft Sake & Beer Zone
Oct 17, 2017

At SMTS2018, the new theme zone will be introduced.

The New Supermarket Association of Japan [Head Office: Chiyoda Ward, Tokyo, President: Kiyoshi Yokoyama (CEO of ARCS COMPANY, LIMITED) announced the new theme zone for Supermarket Trade Show 2018. “Japanese Craft Sake & Beer Zone” is the area you will meet products of craftsmen who value Japanese tradition.

You can indulge in the art of craft and their passion for regional diet, food culture and history of Japan.

The main product is “alcohol (sake)”.

Japan quality is there to be fully displayed with the selected brewers’ specialty products.
You can taste all the products on display.

  • Displayed Zone: Soft and Alcoholic Beverage Zone
  • Scale: 50 participating companies (expected)
  • Exhibiting Companies: Mainly Japanese brewers of sake and craft beer who are community-based (except large national brands)


  • Supermarket Trade Show 2018 (SMTS2018)
  • Duration: February 14th (Wednesday) to 16th (Friday), 2018 10:00 am to 5:00 pm
    *The last day will close at 4:00pm.
  • Venue: Makuhari Messe (Using all facilities 72,000 sqm with other 3 exhibitions)
  • Organizer: New Supermarket Association of Japan
  • Admission: JPY5,000 *Only charged to visitors without an invitation ticket. Only Industry participant and those over 18 years old are permitted.
  • Visitors: About 86,768 ( The year of 2017 with other 3 exhibitions)
  • Other events during the show: SMTS2018 Special Project ; “Future Store ‘NOW’ - Continuous study of near future supermarket” (visit to for more details) /  Reception party / Stages / Professional seminars
  • Concurrent Show :
    -The 13th Kodawari Food Fair 2018 (An exhibition highlighting unique specialties from all over Japan)
    -The Delicatessen Trade Show 2018 (An exhibition providing the latest information on ready meals industry)
    -The 3rd GAISYOKU FOOD TABLE 2018 (An exhibition for the food service industry)

    About Organizer
    New Supermarket Association of Japan
    Sakurai Bldg.4F, 3-19-8 Uchi-Kanda, Chiyoda-ku, Tokyo 101-0047
    Tel:+81-3-3255-4825  Fax:+81-3-3255-4826
    Foundation: 1958 (Became an Incorporated Association in 1963. Renamed from Japan Self Service Association in Sep. 2010.)
    Chairman: Kiyoshi Yokoyama (CEO of ARCS COMPANY, LIMITED)
    Members: About 330 regular members (about 6,000 stores), about 880 supporting members (as of Apr., 2017)
    Contents of Business Operation: Conducting surveys, research, educational training and qualifying examination, issuing publications, organizing exhibitions, business matching project and etc. all concerning supermarkets.

    For inquiries:
    New Supermarket Association of Japan (NSAJ) for Foreign Media
    (rJp Marketing Communications)
    Telephone: +81-3-5830-7213

    - ASIA TODAY News Global Distribution