QI Group's Covid-19 Relief Efforts impact 20 Countries
Jul 02, 2020

PETALING JAYA, 2nd July 2020 -- ( ASIA TODAY ) -- The QI Group through its direct selling subsidiary QNET and social impact initiative, RYTHM Foundation, has helped vulnerable communities impacted by the Covid-19 pandemic in 20 countries around the world,

Since most countries around the world announced lockdowns in late March, many vulnerable and marginalised communities were left without access to regular income, food supplies or protective equipment in the face of the pandemic.

In Malaysia, the RYTHM Foundation distributed around 700 food and grocery bags to daily wage earners, Orang Asli families, migrant labourers and refugees, who were hardest hit by the lockdown. The foundation partnered with the Malaysian Social Research Institute’s (MSRI) Sahabat Refugee Project and Development of Human Resources for Rural Areas (DHRRA) to implement the donations locally.

QI Group’s direct selling subsidiary, QNET, partnered with local NGOs as well as government relief programmes in 19 countries in the Middle East, North Africa, Sub-Saharan Africa region, and Central Asia to help local communities in need. Volunteers including employees and customers of QNET in many countries, came together under challenging circumstances to organise and distribute non-perishable food items, hand sanitisers, gloves, face masks and shields, and other necessities to needy communities, while observing social distancing.

In the MENA region, the relief efforts were conducted in UAE, Egypt, Iraq, Kuwait, Tunisia, Algeria and Morocco. In Sub-Saharan Africa, aid was extended in Cote d’Ivoire, Ghana, Senegal, Cameroon, Kenya and Tanzania. In Central Asia, support was provided in Turkey, Russia, Kazakhstan, Azerbaijan, Tajikistan and Afghanistan.

“The world is experiencing an unprecedented shift caused by the pandemic which has impacted the poor and vulnerable communities disproportionately. We are fortunate that despite an initial drop in our business, we have been largely able to stabilise our operations. This could not have been possible without our global community of customers, distributors, employees as well as vendors and suppliers. We feel that it is our duty to show our gratitude and appreciation to the communities in which we do business by giving back in whatever way we can,” said QI Group’s Managing Director, Mr. Kuna Senathirajah.

The QI Group, founded by Malaysian entrepreneur Dato Sri Vijay Eswaran, has its operational headquarters in Malaysia. The QI University (QIU) in Perak, the education venture of the Group, also contributed to Covid-19 relief efforts. QIU’s Deputy Dean of the Faculty of Science and Technology, Prof Dr Sim Yee Wai, a member of TeaMa, a face shield 3D printing community, joined the effort by producing 3D printed face shields for healthcare front-liners in Perak.

The Quest Medical Society (QMS) also held a special webinar to provide mental health support to the University’s staff and students who were isolated indoors during the lockdown period. Conducted by Associate Professor and Head of Department for Psychological & Behavioral Medicine, Associate Professor Dr Bilbir Kaur, the webinar was attended by hundreds of staff and students from different faculties and departments as well as invited members of the public. QIU doctors have also volunteered their services and some have been called to serve at the Quarantine Centre in Ulu Kinta and the Jelapang Health Centre.


For more information, please contact Martin Soosay at 012-6375029 or email: martin.soosay@qigroup.com