SABCO Group signs with Virgin Group
Mar 27, 2018

Muscat, Oman, March 2018 --( ASIA TODAY )-- SABCO Group recently concluded an agreement with Virgin Group to launch Virgin Radio Oman. The station launched on Sunday 18 March at 6 p.m.

Virgin Radio Oman is broadcasting on 100.9FM to the Muscat and Al Batinah regions of the Sultanate of Oman. The Station can also be heard via and through smartphone applications. The station’s programming is in English and music-based and targets the young and young at heart.

Virgin Radio stations broadcast in North America, Europe and Asia and Virgin Radio Oman, through its relationship with Virgin Radio International, has access to cutting-edge radio expertise to deliver listeners exciting and engaging programming.

Sir Richard Branson, founder of the Virgin Group, comments, “I am delighted that Oman is the latest addition to the Virgin Radio International family and that we’re bringing our great sounding programming to this beautiful country. We worked hard to make sure everything was ready and we’ve got some great presenters, amazing competitions and lots of exciting plans. I am sure that listeners are going to love Virgin Radio Oman.”

Sayyid Khalid Al Busaidi, Chairman of SABCO Group, comments, “We are pleased to take the strategically important step of associating with Virgin, and we, at SABCO Group, are delighted to launch Virgin Radio Oman within the SABCO Media portfolio. Our commitment to leadership, growth and great teamwork continues to drive success.”

About SABCO Group
SABCO Group is a leading family-owned business group comprising businesses which are leaders and pioneers in their respective fields, including perfumes, property development, re-cycling, bottled natural mineral water, production of abrasives, trading, property and financial services, professional services for companies, shopping mall, media, advertising, event management, exhibitions, conferences and

About Virgin Radio International
Virgin Radio International is the part of the Virgin Group responsible for the development of Virgin Radio globally. Since it was set-up in 2001, it has partnered with leading media groups to launch Virgin Radio stations in Canada, France, Indonesia, Italy, Lebanon, Oman, Romania, Switzerland, Thailand, Turkey, the United Arab Emirates and the United Kingdom. Virgin Radio International’s stations broadcast in multiple languages and music-based formats and now have over 25 million listeners

Visual (From left to right) Sir Richard Branson, Founder of Virgin Group – Sayyid Aymen bin Hamed Al Busaidi, Vice Chairman, SABCO Group – Sayyid Khalid bin Hamed Al Busaidi, Chairman, SABCO Group

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Contact: Melissa Daleja
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