Sunkist Brings California Sunshine to the Virtual World of Animal Crossing
 
Jun 13, 2020
Category:

Sunkist creates virtual citrus grove to bring people together during social distancing measures

[Hong Kong, Japan, Singapore, June 11, 2020] -- ( ASIA TODAY ) -- Sunkist Growers, the fresh citrus cooperative from California, is making its debut in the virtual world of Animal Crossing™: New Horizons on the Nintendo Switch. The ‘Sunkist Island’ has been designed to encourage guests from Hong Kong, Singapore, and Japan to connect and explore the pixilated landscape where visitors can learn more about healthy, California-grown citrus.

From June 11 – 14, 2020, visitors to ‘Sunkist Island’ can enjoy the California-grown in-season Sunkist® Valencia oranges in a variety of ways, including scavenger hunts for citrus-themed items such as an umbrella, clock or rug and golden tools to “grow” their own oranges. Inspired by sweet and juicy Valencia oranges and zesty lemons, Sunkist has also designed four fashionable clothing items and 15 collectable artworks available for download at the Sunkist market websites. Sunkist also plans to keep the Animal Crossing community in anticipation of surprise offerings and secret prizes, to brighten up people’s day.

"With everything going virtual these days, we invite guests to explore our sunny California groves in Animal Crossing from the comfort of their own homes,” said Christina Ward, Director of Global Brand Marketing at Sunkist Growers. “The fun virtual space fosters a sense of sharing, which is fundamental to our brand and cooperative, and we invite everyone to come visit the Sunkist island.”

Users are encouraged to design their own citrus-inspired clothing in-game and share their designs with Sunkist using designated hashtags for a chance to be featured on Sunkist’s social media platforms.

Head to the following market websites and social media channels for a full schedule and Dodo code to participate in the in-game activities. These pages include additional information on the ‘Sunkist Island’ and QR codes to download the citrus themed outfits and artwork.

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About Sunkist
Across the sunny citrus groves of California and Arizona, Sunkist Growers, Inc. is an agricultural cooperative owned by and operated for the family of farmers who make up its membership. Sunkist reflects the values of its 127-year history, with traditional growing practices, stewardship of natural resources, and a dedication to innovation. Sunkist offers over 40 varieties of fresh citrus, and its growers – large and small – work to offer quality fruit that consumers enjoy worldwide.

For more information, please contact:
Lois Cheng
Edelman Public Relations Worldwide (HK)
Tel: +852 2837 4784
Email: Lois.Cheng@edelman.com