TikTok's owner ByteDance enters search business to compete Baidu
China Knowledge Online
Aug 02, 2019

Aug 02, 2019 (China Knowledge) - ByteDance, the owner of popular short video-sharing app TikTok, has started to build from scratch an in-app search engine for its popular Jinri Toutiao newsfeed app, posing a threat to China’s search engine giant Baidu (BIDU).

Unlike conventional stand-alone search engines, such as Baidu or Google (GOOGL), the search engine developed by the world’s most valuable startup will be embedded within its apps. Therefore, users can search for related news, information or products more quickly and conveniently. That will be a lucrative business for ByteDance as the company can make a profit from search and display advertising.

Google’s withdrawal from Mainland China in 2010 has given Baidu a great advantage to evolve into the biggest search engine in China. However, ByteDance’s march into the internet search business is likely to end Baidu’s monopoly in this sector. Baidu has been slammed for various moves such as posting false hospital information. The company reported a loss of RMB 327 mln in the first quarter.

The founder of ByteDance Zhang Yiming has shown to the world his ambition to create a global technology giant. The startup, with a valuation up to USD 75 bln, is seeking to expand with more apps and its smartphone.

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