Venue sourcing in a rising market
 
Aug 26, 2016
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The meetings industry continues to thrive which may be good for the economy but creates new challenges for the planner. According to the annual Amex report, meeting spend is rising globally, led by the Asia Pacific region with a 2.1 expected increase, followed by a 1.9 percent rise in North America (2016). What does this mean to planners?

Sourcing venues and hotels in a rising market can create unique challenges. While technology tools may assist planners with the process; they only scratch the surface when it comes to choosing the right venue. Based on a full set of criteria which typically includes location, cost, look and feel, amenities, contractual terms, dates, to name a few, putting together the options in a meaningful way can be daunting. Moreover, as each market encompasses different dynamics how does the planner know they are getting the best venue/value proposition?

According to Smartmeetings.com; these are the top reasons planners choose an event space:

1. Location

A venue in a convenient location can be the difference between a large turnout and an event that flops. If the event is hosting people from out of town, consider a venue near an airport or hotels. Events should be easy and enjoyable for guests, not a hassle.

2. Cost

Before planning any event, it’s crucial to sit down and plan a budget you can stick to. Pay attention to the cost of the venue so that you can ensure you have enough money for food, equipments, decorations, and other expenses for the event. While we all want to book the most glamorous venue, it’s sometimes necessary to compromise and be flexible.

3. Look & feel

While it’s fairly easy to manipulate a space with decorations, there are some things that can’t be changed such as the architecture and overall atmosphere of the venue. Whether you’re planning a social event or a corporate meeting, the venue needs to be able to define the experience your guests have. By choosing the right venue with the right atmosphere, you’ll be more likely to create an unforgettable experience for your guests.

4. Capacity and Availability

How many attendees are you expecting for the event? This would include things like space/room capacity (including lobby and exhibitor space if you are planning a meeting or convention); load in/out amenities; and technical capabilities.

It is always better to have several day / time options in mind (or at least be flexible with the date and time of the event) before start reviewing venues options so you are not immediately limit the number of the venues you can consider.

5. Amenities

Aside from how the venue looks, consider what the venue offers. Is it a one stop shop for all your event planning needs? Consider if the venue has a kitchen and catering staff, seating, a setup/clean up crew, and AV capabilities. These are just a few of the services you should be asking about when choosing a venue.

With all of these factors to consider, how does a planner ensure they are getting the best options in a market? Having sourced programs in over 750 destinations in 150 countries; now is a GREAT time to let Global Cynergies be your advocate and your consultant for your next meeting, anywhere in the world; at no cost to you. With over 100 experienced professionals in 21 countries we are poised to help you save time and money! Let us earn your trust and your business one meeting at a time!

About Global Cynergies
Headquartered in Scottsdale, Arizona, Global Cynergies is a hotel and venue selection company comprised of more than 100 industry professionals located in 21 countries. Global Cynergies offers the best solutions in sourcing hotel rooms and meeting space for local, regional, and global meetings at no cost to their clients. For more information, visit www.globalcynergies.com

For further enquiries, please contact:
Elna Vogel
Account Manager, Worldwide Hotel & Venue Selection Specialist
Global Cynergies, LLC
Phone: +1 936-697-3181
Email: evogel@globalcynergies.com

- ASIA TODAY Newswire http://www.AsiaToday.com