Fight Your Way Out in the Digital Marketing Era? Social Marketing – Low Cost??? High Return??? For B2B, B2C, How to Integrate into the Company Culture?
Inspiration, Creation, Classic, MAKING IT FIT YOUR STRATEGY!
Love Distance: 0.02mm
Great Idea + Good Planning+ Enforcement = Classic
My Starbucks Idea
Listening + Respect Consumer + Response = Largest Number of Fans
Coca-Cola Coke Zone
Online + Offline = Breakthrough
Volkswagen: The Fun Theory
Piano Stairs + Deepest Bin + Bottle Bank = Creativity
China Auto Rental CAR
CEO + Full Engagement = New Culture in Social Marketing
World PR & Social Media Forum 2012 consists of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and panel discussions, exhibition hall, workshops and networking. Over the past 2 years we have heard more and more companies discussing the use of Social Media. For a company, social networks allow companies to take out the middleman and become their own media. Now companies are rapidly adopting social media, much like email and websites first empowered businesses; social media is the next marketing wave.
Hot Topics on This Event:
Strategic Public Relations with Social Media
Social Business: Great Organizational Changes for the 21st Century Company
Social Media and Your Brand
Starbucks Journey on Social Media Marketing
B2B Brand Case Studies: How B2B Brands Have Successfully Utilized Social Media
A View inside Coca-Cola’s Social Marketing Strategies
Integrating Social Media into Traditional Marketing Strategy
Interactive Marketing Strategy - Listen, Analyzing and Go with Social Media
Improving the Social Media ROI and Driving the Business Growth
Creating an Effective Online Crisis Management Plan Using Social Media
Leveraging Mobile Social Media to Build Communities
SOLOMO - Social + Location + Mobile
Weibo Marketing – Consumer Behavior Analysis
Conference Website: www.socialmedia-china.com
Contact: Lily Dai
Tel: +86 (21) 3360 0066
Fax: + 86 (21) 3360 0636
Email: lily.dai@atunicorn.com
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