Xigua Video and BBC Studios announce deal for content partnership
Apr 23, 2020

23 April 2020, Beijing/London --( ASIA TODAY )-- BBC Studios and ByteDance’s Xigua Video today announced a partnership deal for multi-genre content, including the exclusive licensing for two brand-new BBC Studios documentaries in mainland China.

This content partnership covers some of BBC Studios’ best documentaries, dramas and childrens programming, including the original documentary series of Blue Planet, Planet Earth and Frozen Planet, popular childrens programmes Bluey and Hey Duggee series1&2, and acclaimed drama series Orphan Black. This partnership followed the successful launch of Dracula on Xigua Video in January, which premiered on Xigua Video in mainland China.

The two brand-new and inspiring documentaries, Hubble: The Wonders of Space Revealed (1x100’) and Primates (3x50’), will be available exclusively on both Xigua Video and Toutiao, another popular ByteDance content platform in China.

In the past 30 years, 1.5 million observations taken by a single space telescope have transformed our view of the universe. Hubble: The Wonders of Space Revealed shows actual data, magnificent images of our universe and our cosmic habitat. Hubble was taken into space by the Space Shuttle Discovery on 24 April 1990. Thirty years later, experts and astronauts reflect on its findings and achievements.

On April 24, Hubble: The Wonders of Space Revealed will premiere on the BBC and its 100-minute version will be available on Xigua Video and Toutiao for Chinese audiences. It is a BBC Studios production for BBC and Discovery, co-produced with Xigua Video for the programme in China.

Primates vividly depicts the charismatic lineage that human beings belong to, with 400 species including apes, monkeys and lemurs. From deserts to jungles, grasslands to bustling cities, the series will depict a diversity of habitats for primates. A surge in primate research has revealed a new side of these intriguing animals, whilst the latest developments in photography technologies have allowed primates to be filmed in exciting new ways.

The series is a BBC Studios Natural History Unit production for BBC and PBS with THIRTEEN Productions LLC, co-produced by Xigua Video for the series in China.

Lili Qian, General Manager of Content Cooperation Center of Xigua Video says: “We are committed to providing our users with a variety of contents and the best viewing experience possible. After the success of Dracula, we are offering more BBC Studios content, including two new visually-stunning documentaries.”

Phil Hardman, Acting GM for Greater China, says: “This content deal with Xigua Video in China takes our partnership to a new level and we’re delighted that our bold, British and creative content will have such a strong presence. It achieves a balanced all-genre presence on Xigua Video, and we will also be adapting short-form content to meet the needs of users and the platform."


Picture credit:
Hubble Space Telescope in orbit around Earth. Please credit @ NASA, 2009
The Whirlpool Galaxy and companion galaxy – observed by the Hubble Space Telescope in 2005. Please credit © NASA, ESA, S. Beckwith (STScI), and The Hubble Heritage Team (STScI/AURA), 2005

About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Able to take an idea seamlessly from thought to screen, it spans content financing, development, production, sales, branded services, and ancillaries from both its own productions and programmes and formats made by high-quality UK independents. Award-winning British programmes made by the business are internationally recognised across a broad range of genres and specialisms, including factual, drama, entertainment and comedy. BBC Studios has offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes around 2,500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. Created in April 2018 by the merger of two existing commercial subsidiaries, BBC Worldwide and BBC Studios, the company has revenue of around £1.4bn. In the year to March 2019, it returned £243m to the BBC Group, complementing the BBC’s licence fee and enhancing programmes for UK audiences.

About Xigua Video
Xigua Video is one of China's most popular video applications that enable users to discover, enjoy and share a wide range of video stories, both short-form and long-form.

Laura Dumbrell
Asia, Australia & New Zealand
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