Content Marketing Summit, as the name suggests, is a premier event where some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing.

While the discipline itself isn't anything new, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands, publishers, agency partners and independent creators alike.

Digital Marketing Conference - September 19-20, 2018 - Singapore - Marina Bay Sands

Getting Tactical with Digital

ClickZ Live Shanghai is back in Shanghai for its 6th year, bringing together some of the most creative and inspirational minds to examine the latest marketing strategies within China’s rapidly changing digital marketing space.

Event Background

From the year of 2003 to 2013, the total data capacity in the world has increased from 5 EB to 7,900 EB; by the year of 2020, the capacity will increase to 44 times as big, nearly 25.2 ZB. The same, inevitable situation taking place in China has also made it increasingly challenging to all the marketers and data professionals. By the end of 2013, the total number of Internet users in China will reach over 513 million, and the enterprise data is increasing by 55% per year.

This 2-day workshop aims to equip you with critical skills in measuring marketing effectiveness so that you can decide on budget allocation priorities whilst attaining maximum customer engagement. You will gain a comprehensive understanding of the new consumer purchase path and put in context the metrics that matter. You will learn how to choose the right online attribution model to allocate the right weight to digital channels towards defined performance outcomes.

It is no doubt that the Big Data Age is coming, especially in the field of telecommunication, finance, which led to the result of “Data as Service”.

Statistics shows the volume of the big data market has reached 470million RMB in 2012. In 2013,the big data market will usher in the growth of 138.8% and the market turnover will reached 10 billion RMB.