Discover exciting fun marketing best practices from fashion + music + technology + sports + lifestyle brands for today’s youth!

The youth market can be a difficult group to connect with and sell to, due to fragmented media landscape and young people’s keen ability to identify and reject marketing messages that lack credibility. These days, you must involve the youths further upstream in your product development and marketing process. Gather insights into reducing your average cost of marketing to youths and leverage on digital, social media and mobile marketing to extend your marketing dollar reach!

You will have the chance to benchmark with some of our confirmed great minds and practitioners as Bernard Hor, Founder & Group CEO at Youth Works Asia; Miguel Bernas, Director of Digital Marketing at Singtel Singapore; Rajan Moses, Group Director at Ogilvy Malaysia and Graham Hitchmough, Managing Director at The Brand Union, in a ground-breaking talk show format! Don’t let pass up this unique opportunity to become up to date and brew actionable insights!

Quoted: “The youth market is oxymoronic. They’re young but they have an adult mentality. Youth are not necessarily harder to reach, as they are more accessible and more connected, particularly online, than previous generations but they are “harder to find” and therefore “much more interesting to market to.”
- Craig Mapleson, Managing Director, iris Singapore.

In communicating with youth, collaboration is the name of the game. Align systems, processes & technology with new generation’s buying sentiments.
YMTS Digital Marketing Conference (20 June 2012, Kuala Lumpur) is, unquestionably, the place to find out everything about COLLABORATIVE TOOLS & PLATFORMS, ORGANIC USER GENERATED CONTENT, GROUP NETIZENS, VIRAL MARKETING, GAMING, YOUTH LOVEMARKS and THE “ME” BRAND.

KEYWORDS: tween, teen, teenager, family, parents, kids, youth, youthrock, youth revolution, digital natives, netizens, early adopters, digital generation, marketing, business, innovation, creative, advertising, fashion brands, music brands, technology brands, sport brands, lifestyle brands, youth brands, lovemarks, collaboration economy, collaborative tools, collaborative platforms, websphere, followers, subscribers, like, share, word of mouth, open source platforms, user generated content, user generated platforms, Social Networking, social media, Web 2.0, mobile, facebook, twitter, google, apple, tumblr, Gaming Platforms, Entertainment Marketing, Experiential Marketing, Viral Marketing, blog, website, post, influencer, mobile trends, tween trends, youth trends, marketing trends, trend hunter, mass leader, opinion leader, ROI, ,ROI Metrics, top brands, youth loyalty, youth culture, youth psychology, causes, brand adoptability, brand values, information sharing, buying power potential, promotions, market research, multitasking, family marketing, parents marketing, Youth marketing, mobile marketing, tween marketing, Youth insights, tween insights, Youth branding