| Date : Aug 15, 2013 - Aug 16, 2013
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| Opening Hours :
9AM - 5PM
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| Venue :
Regal Hong Kong Hotel |
| Location Address : Hong Kong |
| Country : China
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| Organizer : Pacific Conferences |
| Show URL : http://www.conferences.com.sg/ws-pm11.htm |
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| Major Exhibits : |
Session 1: Measurement in the Digital Age Session 2: Putting the New Consumer Journey into Perspective Session 3: Defining Measurement in the New Consumer Purchase Path Session 4: Understanding Multi-channel Impact for Maximised ROI Session 5: Tools for Measuring Marketing Effectiveness Session 6: Measurement & Decision-making, Almost Real-time Session 7: Putting the World of Search Marketing in Context Session 8: Marketing ROI in the Era of Big Data Session 9: Closing Thoughts & Discussions
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| Introduction : |
This 2-day workshop aims to equip you with critical skills in measuring marketing effectiveness so that you can decide on budget allocation priorities whilst attaining maximum customer engagement. You will gain a comprehensive understanding of the new consumer purchase path and put in context the metrics that matter. You will learn how to choose the right online attribution model to allocate the right weight to digital channels towards defined performance outcomes.
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| Contact |
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| Title |
Conference Administrator |
Name |
Mavis Tan |
| Telephone |
(+65) 6592 7367 |
Fax |
(+65) 6338 6702 |
| E-mail |
mavis@conferences com.sg |
| Address |
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| City/State |
Singapore |
Country |
Singapore |
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