Marketing ROI in the Digital Age Workshop
Date : Aug 15, 2013 - Aug 16, 2013
Opening Hours : 9AM - 5PM
Venue : Regal Hong Kong Hotel
Location Address : Hong Kong
Country : China
Organizer : Pacific Conferences
Show URL :
Number of exhibitors :
Major Exhibits :

Session 1: Measurement in the Digital Age Session 2: Putting the New Consumer Journey into Perspective Session 3: Defining Measurement in the New Consumer Purchase Path Session 4: Understanding Multi-channel Impact for Maximised ROI Session 5: Tools for Measuring Marketing Effectiveness Session 6: Measurement & Decision-making, Almost Real-time Session 7: Putting the World of Search Marketing in Context Session 8: Marketing ROI in the Era of Big Data Session 9: Closing Thoughts & Discussions

Introduction :

This 2-day workshop aims to equip you with critical skills in measuring marketing effectiveness so that you can decide on budget allocation priorities whilst attaining maximum customer engagement. You will gain a comprehensive understanding of the new consumer purchase path and put in context the metrics that matter. You will learn how to choose the right online attribution model to allocate the right weight to digital channels towards defined performance outcomes.

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Title Conference Administrator Name Mavis Tan
Telephone (+65) 6592 7367 Fax (+65) 6338 6702
E-mail mavis@conferences
City/State Singapore Country Singapore