Communication has an imperative role to play in the corporate world. With the increase in complexities of activities in modern business and the technological advancement, its importance is increasing day by day. The PR industry, grew by 19% this year as compared with 13% last year, is on a strong growth trajectory and it is expected to nearly double in size from 1,120 crore rupees in FY 2016 to Rs. 2,100 crores by FY 2020. With the evolution of Corporate Communications, it has become imperative to brace ourselves to cope up with the radical and revolutionary changes which are happening at a breakneck speed.