The show is a B2B and B2C mix, promoting public wellbeing and healthy living for Saudi Arabia whilst providing a platform for the development of international Health and Beauty industry partnerships.
The Health Zone includes Health products and services, over the counter health, nutrition and personal care; while the Beauty Zone showcases Cosmetics and Skincare, Hair and Nail products and accessories, and Perfumery.

Despite the best efforts and precautions, equipment failures do occur hampering the equipment performance and adversly impacting the profitibility of the business. Rotating Equipment Reliability and Maintenance Conference aims to create a learning platform for all the maintenance and reliability professionals to share the best maintenance practices and discuss the strategies to improve reliability.