The proven and renowned expertise with the integrated fair concept by ISM and ProSweets Cologne combined with in-depth knowledge of the confectionery and snack industry enables Koelnmesse to bring this successful format to the Gulf region with the international fairs Sweet & SnackTec Middle East and Sweets & Snacks Middle East.
Sweets Middle East and Sweet & SnackTec Middle East 2010 attracted intense interest from professionals across the sweet and sweet technology sector, with exhibitors reporting upbeat trading with 5,097 visitors from 60 countries.