Augmented reality is quickly becoming a new trend in the e-commerce space.

Businesses have started to look at alternative ways to create an immersive shopping experience by providing shoppers with a new way to get a feel for a product before they make a purchase.

What is augmented reality?

Augmented reality (AR) is a technology that provides an interactive experience of a real-world environment on a digital platform. This enhanced computer-generated perceptual information allows for digital users to experience real-life through the medium of digital platforms more than ever before.

AR can include visual as well as auditory effects to make the experience as real as possible. An example of AR in the digital space would be product testing on the IKEA website.

Their AR software allows consumers to test and fit every product they sell in the consumer’s actual home to give them a real-life preview before they make a purchase.

How to apply it to e-Commerce?

Augmented reality provides customers with a better sense of whether a product would be suitable for their needs or not. Many e-commerce businesses have already started to use AR in order to provide their consumers with more confidence when making a purchase.

IKEA

IKEA is one of the first large global e-commerce retailers to capitalise on the use of AR. Their AR software allows consumers to preview products and how they would fit in their actual homes.

The application is simple. With a tap into a smartphone’s camera, the consumer can preview and place different pieces of furniture in real-time from anywhere in the world. The software will then render a 3D picture of the furniture in the given space. The consumer can then decide if the product is a good fit or not.

This fantastic feature that AR offers is revolutionising IKEA’s UX design and potential for revenue and limiting product returns. This especially applies to their high-ticket products like kitchen designs which will convert a lot better once a consumer can see what the product would look like in real life.

CoverGirl

The recently established American based beauty brand CoverGirl has been quick to jump on the trend and provide an AR product experience to their customers. Similar to IKEA, shoppers can apply beauty products over a live image of their face on camera and see if a particular make-up product is the right match for them.

Through the use of AR, the brand enabled consumers to try all different kinds of makeup combinations without spending a dollar or consumers having a negative brand experience due to ordering an unsuitable product.

What are the benefits for the shoppers?

After all, it is important to remember that a customer cannot try on a product on the internet and so, a creative UX/UI design strategy is crucial as they most often need to go with their intuition and believe that it is exactly what they are looking for.

Adequate product preview

Everyone has had an experience where you order a product that looks nice on images but is nothing like the images in real life.

With AR, customers will be able to preview a product from all angles just like they would in a retail shop. This will allow the consumer to preview a product in a similar to a real-life environment before they decide whether a product is good for them or not.

Testing and fitting a product

IKEA is one of the largest e-commerce distributors across Europe for furniture and home décor. They currently use AR on their website to give customers a preview of their products and what they would look like in their actual homes.

Augmented reality is a remarkable digital technology that has allowed businesses like IKEA and CoverGirl to revolutionise their UX design and offer consumers a new way to experience their products. With this change in digital technology, consumers are going to be more satisfied and businesses will experience a lot fewer returns or product exchanges.

Singapore’s cybersecurity giant Acronis has just announced the appointment of Ren Bonvanie as their new chairman of the board. Acronis has grown into a global technology company that develops cloud and on-premise software for backup, secure file sync, disaster recovery, and share and data access. They were founded in Singapore in 2003 and play a key role in helping businesses across Asia (as well as many other parts of the world) keep their digital information secure. With Bonvanie as their new chairman, they are expected to further develop scaling their services to meet the needs of any size business.

Who is Ren Bonvanie?

Bonvanie has been a member of the Board of Directors at Acronis since 2014, so he’s not new to the company, and he is also vice president of strategic accounts at Palo Alto Networks, an American cybersecurity company. Bonvanie has over 35 years of experience when it comes to marketing and executive management and is also a member of the boards of Guardsquare, Collibra and Nexthink, resulting in many considering him a security veteran. Due to his experience, it’s expected that he’ll work on Acronis’ enterprise strategy and execution alongside the chief executive officer and management team. Ultimately, this means more businesses should be able to benefit from Acronis’ services, helping to keep information safe and secure.

Asia’s businesses that can benefit from Acronis

Acronis specializes in cyber protection in all areas and uses blockchain-based data authentification and AI technologies to enhance what they do. They protect all data, systems and applications in every type of business, giving their users full control. This essentially means that almost every business across Asia that uses any form of digital data can benefit from their services, helping to protect their own business, as well as their customer’s sensitive information. Bonvanie backs this by stating that Acronis provides “fully scalable, easy, efficient, and secure cyber protection to meet… needs.”

Other steps businesses should take

While digital security is an evergrowing priority, it’s important that businesses throughout Asia also concentrate on security in other places within their business. One obvious area is ensuring that premises are secure, such as by installing CCTV, alarms and access control in offices, warehouses, stores and other places of business. Industry experts DSC also note the value in incorporating the use of the cloud, such as with video surveillance, making it easy to mix security with the services on offer from the likes of Acronis. Additionally, businesses of any size should make sure that all of their staff are well trained in security, as having the software and equipment is one thing, but employees need to understand how to use it and why it’s important to get the most from it.

Security for businesses is essential in all forms, but digital security can get left behind as it’s growing so fast. All businesses in Asia using any form of digital data need to have cybersecurity measures in place to protect themselves and their customers.

Have you ever thought about the role that technology has played on the marketing industry? A long time ago, the common way of reaching an audience was through print media, whereas now, online sources often dominate anything else. In fact, do you still know many people who read the physical newspaper every single day? The younger generations are not as likely to do this, and they are often a big part of the consumers that companies want to target.

Understanding how marketing has changed, and the way it will continue to change, is something that will help any organization come up with the best possible campaign, as well as to be successful in achieving various business goals. Here’s how technology has impacted and altered modern day marketing.

Online marketing

The online world is continuing to change, and for this reason, online marketing is as well. Even a few years ago, Instagram did not exist and was not a common platform to use to reach one’s audience. Nowadays, it is one of the most popular choices available, and it has thus changed the way social media marketing is performed.

In addition to this, there are constantly new gadgets that are released on the market that are changing the way companies operate every single day. Examples of this include augmented reality, virtual reality, artificial intelligence machines, and much more. Consider Pokemon Go, and how it impacted everyday life and revitalized a beloved game from people’s childhood.

Product creation

The steps for creating a product is further one of the biggest ways that technology has changed marketing. Only the appropriate product can sell off the shelves and be talked about by people on a widespread scale.

Many companies nowadays opt to set up their factories overseas in order to reduce manufacturing costs, and this has become easier with the various resources that are now available. In addition to this, the quality of products has changed for the better. There are now more opportunities for testing due to various software programs and apps that can do exactly this.

Of course, the necessary steps will always depend on what type of product you are creating. For instance, if it is a technological gadget, you need an electrical engineer to guarantee the efficiency of the product by using Altium’s CircuitStudio PCB design tools, all of which are easy to use and cost-effective. The end result is creating an item that consumers will love, and businesses will profit from when they release it on store shelves.

Data collection

Collecting data on consumers and market research overall has changed. Given that there are now many options available for companies to reach people, asking for customer feedback and thus tweaking products or services for the next release is a common occurrence. Moreover, it is easier than ever to determine exactly what the likes and dislikes of your audience is, especially considering the fact that they can be analyzed on the various social media platforms they spend their time on.

Asia continues to deliver technological innovations par excellence to the global community. Such is the unprecedented growth of Asian enterprise that more people are moving to cities, effectively expanding one metropolis after another. This has the effect of rapid and widespread urbanization with an estimated 50% + of Asian people now living in cities. No other continent on the planet boasts as many megacities as Asia, at 17 and growing fast. The implications of this urbanization are unprecedented.

For starters, the paradigm shift from rural to urban has spawned a new economic class of people, and its affecting every facet of Asian life. A thriving cultural milieu now embraces Asia, and it is expanding outwards at a rate of knots. This means that Asian enterprise and innovation are deeply entrenched in the psyche of countries across the region. This spans China, Hong Kong, Japan, Singapore, Thailand, Taiwan, India, Philippines and well beyond. The mass migration of people into urban areas brings with it a myriad of opportunities for new concepts, exciting ideas, and cultural growth.

This type of change comes with many challenges. Existing infrastructures are being placed under immense pressure to accommodate ever-growing numbers of people. Power grids, sanitation systems, roads and highways, housing markets, transportation facilities and so forth must grow rapidly to keep pace with these changes. Asian imaginative flair is up to the challenge, with a series of featured innovations designed to foster growth, support massive urbanization, and enhance productivity like never before. The indomitable Asian enterprises – the juggernauts of global commerce – are able to extract the best from their employees, thanks to participative styles of management, innovative idea generation through top-tier open innovation platforms, and greater efficiency across the board. Such is the broad mindedness of Asian enterprise that many exciting new processes, systems, and innovations are now available. In 2016, Kentucky Fried Chicken (KFC) launched its Watt A Box idea. This was a limited-edition concept designed to help users with mobile phone charging. The KFC box doubles as a take-out box and a phone charger replete with USB cable and lithium-ion battery. It was released in Mumbai and Delhi in India, and proved to be a resounding success at the time.

Safety first in Asia

Chinese on-demand taxi company Didi Chuxing has always operated on the cutting edge, much like Uber and Lyft. 2 years ago, this company launched a safety feature known as an SOS button via its app. With so much congestion in Asia, and so much demand for transportation, drivers tend to rush all over the place, endangering their passengers. To prevent such reckless activity, this ride service placed another consumer-friendly feature on the app. The company gets alerted every time a rider feels at risk. Much like its US-based counterpart Uber, Didi Chuxing also allows riders to share their itinerary with friends and family who can then monitor the trip in real time. The security measures came about after a female passenger was murdered by one of the drivers.

Safety is a big issue across Asia, and for good reason. Thailand is home to many reported incidents of violence against women. However, one makeup company – Oriental Princess – is having none of it. It perfected a product known as Lip Rescue. The lipstick dovetails as an alert system when the user blows into it. It emits a 120 dB high pitched sound which can be heard within a radius of 100 m. With an estimated 3 attacks against women every minute, Thailand certainly benefits from this innovation.

Making Space in Densely Populated Cities

Cities like Tokyo, Singapore, Beijing, Mumbai and others face a major problem when it comes to space. People live on top of one another in high-rise apartments, often in pokey apartments. To combat this problem, companies across Japan and beyond have pooled their collective talents to conjure up workable solutions. One such company, Yves Behar in tandem with MIT Media Lab has crafted robotic furniture for micro--sized apartments. Known as Ori, this smart furniture features units that dovetail as bookshelves, beds, tables and the like. They are all fully programmable via an app, and allow for maximum space utilization. Tokyo is not alone in this, other major cities like Singapore have partnered with major multinational enterprises like 3M to create noise cancelling construction materials. These initiatives are but a handful of the many exciting innovations currently underway across Asia.

In today’s world, we spend most of our time online whether it’s for business or for pleasure; therefore, it’s vital to keep ourselves, and our employees, safe when online. From entering personal data when ordering online to emailing sensitive data, the way that your employees share and interact online could be putting your company at risk of a serious data breach without you even realizing it.

No matter how hard you work as an individual to stay safe online, if your workforce is not educated and continues to make poorly informed choices then this will affect the future safety of your company. While most staff do not enjoy attending training workshops, or even if you provide online modules to complete, then you may be met with some resistance at first. However, explain the relevance of why you are completing training to keep your workforce safe online. If you highlight the benefits of this to your colleagues, emphasizing that the knowledge they acquire will also keep their kids and family safe, then you are sure to have an employee base that is ready to learn how to make positive improvements in the future.

If your company is in need of better online safety, be sure to keep these tips at the forefront of your mind if you want to ensure that your colleagues and crucial business data are kept out of the reach of opportunists.

Keep your passwords safe

It might sound incredibly obvious, but you will need to start by reviewing how passwords are stored across your firm and whether they’re strong enough. Chances are, you are bound to find colleagues who still write down their passwords on scraps of paper or worse stick them to their desktop monitor. Remember that once cyber-criminals have access to an employee password, they will be able to get into your network just by logging in – resulting in a serious data breach that will damage your company.

To limit such risks, ensure that your colleagues change their passwords regularly, and keep any passwords that they choose secure by using random combinations of digits and letters, rather than information that can be easily hacked such as the name of their first pet, their date of birth or even the names of their children. The stronger the password, the more difficult it is for hackers to make their way into your network, meaning that your workforce will be kept safe and secure.

While most employees will grumble at the thought of updating their passwords, there are easy ways to improve the passwords in your company. For example, sites such as Security Baron provide reviews and guidelines for keeping passwords safe and secure, in addition to the best password managers you could consider using in your firm. Once your passwords are kept updated and safe, the risk of a breach will drop.

Basic education

If you want to ensure that your colleagues remain safe and protected online, then you will need to provide some basic in-house training and support. If you have part of your workforce that uses telecommute or works at home, then make sure that they also understand the importance of having up to date anti-virus protection in place and make sure that they also use firewalls and anti-spyware on their home machines also.

Basic education will ensure that your workforce remains safe, no matter if they are working or using their computer for leisure. If your company celebrates safety and security, as one of your key values, then it is crucial that you include cyber security and best protocols for any work that is completed online or on your company network in this also. However, it is important that you do not create a fear-based environment, and by providing a basic education you can explain to colleagues that you are looking to make changes to improve their current working environment. If you do not already include online protocols and best processes to follow as part of your onboarding or regular safety training, then now is the time to do so.

Crisis protocols

Finally, if you are looking to keep your workforce safe, then you will need to ensure that you have an up to date and relevant crisis protocol in place in the event that your firm gets hacked or a data security breach occurs. Make sure that all of your colleagues are educated and aware what actions should occur in the event of a communications breach. From social media to important company files or data being hacked and shared online, it is up to you to ensure that your workforce knows exactly how to respond in the event of an emergency. There are many options from briefing your IT team, to even making sure that you have stock phrases ready for your communications department, it certainly pays to plan ahead so that you are prepared in case of any emergency. Remember that your colleagues will have learned not to share any confidential information online as part of your new and improved safety training, so they should now be calm and professional under pressure.

If you want to ensure that your company continues to operate safely and efficiently, then it is vital that your workforce remain safe and informed, so that they make the right decisions when accessing information online. Be sure to keep any passwords safe and ensure that colleagues change their passwords regularly and make sure that colleagues do not choose obvious names or information as part of their company password. Provide a basic education so that even remote workers are kept protected, and make sure that you highlight the importance of cyber security for all employees across your business. Finally, have a crisis protocol in place so that your staff know what to do in the event of a breach. Once your staff have been briefed, and your workforce is prepared, you can rest safe in the knowledge that your company is no longer at risk of being compromised.

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Businesses of all sizes, operating across virtually all industries, are becoming increasingly concerned about their security. Widespread complacency on the part of corporations who have been entrusted with customer data made it possible for a number of serious data breaches to occur over the last couple of decades. While many of these data breaches occurred remotely, with nefarious actors sometimes infiltrating businesses from the other side of the world, there are also increasingly frequent reports of cyber-criminals gaining access to systems physically in order to infiltrate them.

The more valuable the data, information, and equipment that your business keeps on site, the more attractive a target it will make for would-be thieves. Until relatively recently, security was all about putting up big, thick doors and multiple physical locks. Today, many businesses prefer to use sophisticated biometric and other electronic security systems. Preventing unauthorized individuals from being able to access your business is vital to protect your brand and your reputation.

An ID card system is an excellent way of obtaining the primary security benefits of an electronic system without having to take the same hit to your business finances.

Easy Identification

Many business owners underestimate how much difference it can make to the atmosphere of the workplace when employees all know one another’s names. In small workplaces, it is easy to take this for granted. However, in larger businesses where it is impractical for any worker to know all of their colleagues, having ID cards makes it easy for workers to identify one another. By using color coding, you can also allow employees to instantly identify which department they work in.

The job of security is much easier when they can simply ask for an ID card to confirm if individuals are authorized to be there. Using custom ID cards will make them harder to impersonate.

Delineate Different Areas

Using an ID card system makes it easy to restrict access to certain areas of the building. By deciding on a number of different ‘permission levels’ for employees, you can assign your workers to a particular level and allow them to access corresponding areas of the building.

Not only can ID cards help to delineate physical space, they can also be combined with IT systems to ensure that only authorized individuals are able to undertake particular computer tasks.

Make Staff Feel Safer

It is important that your staff feel safe, both when they are at work and when they are traveling to and from it. Introducing ID cards can go a long way to making your staff feel safer at work. While it is an effective security measure, it is not nearly as imposing as other measures, such as metal detectors, for example. When a business invests in heavy security on their doors when it is not needed, it creates the impression of a much more dangerous place than really exists. This will reflect poorly on your brand.

Introducing an ID card system is an excellent way of improving security at your business. Electronic security systems are the future. By investing in infrastructure now, you will be ready to improve upon it in years to come.

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There may be a time in your life when you make the leap to move to a new country, which can mean that you are leaving your family behind. This can make communicating with them a difficult task, especially if you are moving to a place where time zones differ a lot from where your family are based, which can, in turn, make you feel lonely, and make your family feel as though they are out of the loop. However, all hope is not lost. Thanks to the ease at which people can travel and communicate in the modern world, there are numerous ways in which you can communicate effectively with your family after you have moved away.

Call them regularly

The key to maintaining a healthy family relationship is to make sure you check in with your family on a regular basis. Yet this can sometimes cost a lot when you are making international calls. This is where services like Viber are the best way of you staying in contact over the phone, as you can pay as little as home rates when you sign up for a plan. For example, Viber rates for the Mexico won’t impact your balance as much as you might think.

Make use of social media

As social media grows, people are beginning to see how quickly you can send and receive messages from all over the world. Not only this, but updating people becomes easier when you can make a group chat to post messages and images on, and when you can tailor your preferences over who can see what you are posting on your profile.

Send care packages

There may be times when a loved one is struggling at home, and when you won’t be able to comfort them in their time of need. When this happens, it is a great idea to send a care package using airmail, which will be filled with some of their favorite items. These will act like a hug from across the world, and is a small expense to keep up within the long term. If you can’t afford the postage fees, you can always send a subscription box straight to their door to help them through a tough time.

Invite them to see you

Sometimes, it is easy to feel out of the loop when a loved one has moved away, which is how some of your family may be feeling. In this case, you should consider inviting them to see you in your new life, where they can immerse themselves into your company for a short while. To do this, follow some easy saving plans, which will make it easier to fly them over.

Write a blog

Although social media is a good place to post updates and pictures, your family may feel as though they are not getting the full picture. You can solve this issue by writing a blog often, which details the activities you have gotten up to, and any funny stories that your family will appreciate reading about.

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Technology is evolving in a truly rapid pace. Products and technologies that were just a dream a decade ago are not turning into reality. However, considering the rate at which technology develops, it seems like more and more technologies are being developed each day. Tech advancements have significantly revolutionized the life of people in all fields. Self-driving cars, medical advancements or 3D printers are just a few relevant examples. Technology plays an important role in people’s life these days but not only because gadgets are everywhere. Technology facilitates their life and saves them valuable time and even money.

For that matter, many tend to believe that in a few years the workforce will be replaced by robots. For some, that is just a distant dream, but it is definitely a possibility. Until then, these are just a few innovative technologies that make people’s lives easier.

Medical Technology

When it comes to the medical field, there are a lot of amazing technologies that facilitate so many doctors’ work. Some of the most important ones are the robot nurse, remote patient monitoring devices, spectral computed tomography or 3D printing. A few decades ago these innovations were just a dream, but these days almost any medical facility is using them without fail. Technology in healthcare can provide cheaper and faster solutions for diseases. Therefore, it could end the battle against cancer, Ebola or AIDS.

Social Technology

Nowadays people use technology on a daily basis to interact with friends and family that are situated all over the world. Technology allows them to communicate and exchange pictures in real time. Technology facilitates the way people communicate and provides all kinds of sources of entertainment. Smartphones, phones or tablets are the most common devices these days. They help users complete simple tasks by providing a great interface and user experience.

Information Technology

Thanks to the development of technology, people are now able to learn new things and make money in an unconventional way. The integration of technology in our daily life gives them the chance to work from anywhere. There are a lot of amazing ways of generating an income with the help of technology. The information technology field is continually developing, and IT specialists that know how to build a website, create branding or design a logo are required without ceasing. Yet there are some other simple and great ways of making money. For example, selling photos online, creating blog content or playing casino games are just a few of them. On Unibet, one can find a lot of great games and have a good time while making money.

Educational Technology

The most common technologies used in a classroom are computers, class websites, digital microphones, mobile devices, interactive whiteboards or online media. All of these are amazing ways of facilitating the learning process. Pupils are not able to discover new information through educational technology. Therefore, technologies do not only facilitate the learning process, but also the teacher’s work. No matter what devices they are using in the classroom, they are able to acquire new information in a faster and more efficient manner.

Technology is an important matter in today’s society. It is used in most branches, and it provides great help and usability.

With the new year comes the opportunity to reflect on the past and identify ways to make improvements so that the following year is enhanced and more productive. Typically, we apply this introspection to our personal lives with changes to diet, exercise regimen and the setting of goals to aspire to, but we should also apply these same principles of innovation to our businesses, and what better place to start than the face of business: the company website. Here are 3 ways to improve your website in 2018.

1. Website usability

You want visitors to your website to be able to navigate through the pages of your website with ease and efficiency. Review the user experience that your website provides. It is easy to overcomplicate your website with too much information that drowns the call to action in an excess of text. Less is more: remove distractions. Be selective about the information that you are displaying, and how you display it. The visitors need to have a clear path to take them to the information or product that they are seeking. You want your website’s usability to lead to conversions, so make sure that your call to action is clear and direct.

A consistent style across the websites pages, not only supports your brand’s credibility through the display of logo and the choice of colors that you use, but it increases the readability and comprehension of the information that you are displaying. It allows the visitor to access the information that they want quickly.

Improving your website’s usability from the visitor’s perspective will help your search engine rankings. Google likes pages that are relevant and informative to the searchers. If your visitors are quickly clicking through pages trying to find the information that they are seeking, their actions tell Google that your site is not providing them with value.

2. Website performance

Performance is an essential aspect to the success of your business’s website. You may be very happy with the design of your website, and the information that it can potentially provide your customers and clients, but if it is slow to upload and has frequent downtime, your efforts will be thwarted. Ensure that the cloud hosting service that you choose for your business can support the demands that are made on it is a crucial area to review. You need to have an agile solution and theaccessgroup.com is one such company that can host your website and protect your company data.

3. Website ranking

The aim of the game is to get your business website as highly placed on the search engine ranking pages as possible. If you have addressed your website’s usability and performance, you now need to concentrate on the quality and construction of the content that you are posting. The content needs to be regularly updated and specifically targeted to engage the audience to improve your site’s relevance and authority. Identify keywords that will attract the visitors, but don’t sacrifice good writing for SEO – remember Google wants quality!

Complete an audit of the metadata and alt tags that are currently in your website; they need to be concise and descriptive. They collectively provide the search engine bots the information that it needs to understand the content that you have displayed to rank your pages.

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Are you considering migrating your traditional on-premises to a Software as a Service (SaaS) model? If so, you are not alone, as businesses across the world are making the move to the cloud to improve their operations and the user experience. To help you make an informed decision, we are providing everything you need to know about application hosting.

Easy Migration

It’s easy to migrate to an application hosting provider, as all the hardware you need to get started will already be installed, secured and in operation throughout multiple locations across the globe. So, you do not have to purchase an expensive servers or hardware to create a SaaS solution, and you do not have to worry about any lengthy server configurations or maintenance issues.

Set Business Goals

Setting us a SaaS model is like setting up a brand new business, so you should set various objectives that the new software services can help you to accomplish. For example, you could utilize the SaaS solution to improve data collaboration between various departments, improve data retention or reduce software management expenditure.

Simple Deployment

If you have deployed an on-premises solution, you will remember the steps you had to take to install the hardware, before setting up the software onto the hardware. Once that was done, you had to successfully configure each application and embark with lengthy tests. However, application hosting simplifies the process, as all the hardware has already been set-up so that you can deploy the application quickly. While some hosting providers do not offer customizability options, the likes of Umbee Hosting can provide a bespoke custom design that is complement by built-in security, a managed backup and 24/7 support.

However, it is still advisable to test the software application once the application hosting is up and running. So, test its compatibility with different browsers, as well as identifying how well the SaaS solution works on various mobile devices, such as smartphones, laptops and tablets.

Scalability

An application hosting solution should grow alongside your company’s needs, offering greater storage capacity, security and support upon request. So, it is important to ask the host as many questions as possible such as how they can work with you to help grow your business into the future.

Focus on Your Team

Migrating from an on-premises platform to the cloud might require your business to re-evaluate their existing team. For instance, an IT technician will no longer be required to manage the in-house platform, so the company might require a SaaS software administrator or a SaaS software developer to improve their cloud software service or help to deploy a new solution.

While the prospect of migrating to the cloud might seem a little daunting, the right hosting provider can simplify the process to ensure you have a smooth transition. While it might take a little bit of work to move to a cloud solution, you can guarantee all the research and hard work will be worth it once you enjoy greater flexibility, accessibility and security.